Marketing Analytics Manager

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company! Recorded Future is seeking a Marketing Analytics Manager. As a Marketing Analytics Manager, you will be a strategic partner across marketing decision-making, reporting to the Senior Manager of Marketing Analytics to execute on the reporting, measurement, and data foundation that helps the business make faster, smarter, outcome-driven decisions. You will articulate compelling buyer journey stories through data for demand generation, field marketing, marketing operations, and the broader go-to-market organization. Beyond day-to-day analytics and ad hoc analysis, you'll help drive our growing investment in AI, automation, and modern data tooling, bringing curiosity and a builder's mindset to how we scale the analytics function. This role is ideal for a data-driven, business-minded analyst who wants to sit at the intersection of marketing strategy, measurement, and emerging data and AI capability in a B2B SaaS environment. Note: This role is required to work from the Recorded Future office in Boston, MA at least 3 days per week. What You'll Do: Marketing Analytics & Strategic Insights: • Serve as a strategic analytics partner across the marketing organization, translating data into insights that shape planning, investment, and campaign decisions and drive measurable business outcomes. • Develop, maintain, and refresh marketing dashboards and reports across HockeyStack, Salesforce, Domo, and Adobe CJA to track KPIs, campaign effectiveness, and ROI. • Report on top of funnel marketing performance, lead acquisition, conversion rates and velocity, and opportunity progression, to give a clear view of marketing's impact. • Support reporting needs across all levels of the business, from executive leadership to individual executors, tailoring insight to each audience. • Deliver ad hoc analysis, segment breakdowns, and channel/campaign deep dives that answer strategic questions on short turnaround. Marketing Data Quality & Governance: • Validate reporting and ensure the numbers reconcile across systems, so stakeholders can trust the metrics they act on. • Troubleshoot and resolve integration and data discrepancies. • Help build out the marketing data warehouse, partnering with the centralized data infrastructure team to establish a scalable, reliable data foundation. • Help maintain the clean, consistent, well-governed data foundation that enables faster reporting, trusted metrics, and confident decision-making across marketing. Attribution & Pipeline Measurement: • Support the maintenance and evolution of multi-touch attribution models, keeping reporting objects current as campaigns and channels change. • Partner with field marketing, revenue operations, and the Sales/BDR organizations on lead-to-opportunity reporting and analysis, ensuring accurate tracking of marketing-sourced and influenced pipeline. • Translate attribution and pipeline data into actionable insights that help stakeholders make informed ROI decisions when planning activities. Automation, Tooling & AI Innovation: • Help drive our growing investment in AI and automation for marketing analytics, we're actively expanding into this space and want someone with the curiosity and passion to help shape it. • Build and extend automation and data-access workflows, including API and MCP connections, that broaden analytics and AI tooling access for the Marketing Analytics & Operations team. • Explore and apply emerging AI and data capabilities to increase analytics throughput, reduce manual work, and unlock new kinds of insight. • Develop reusable reporting templates, lightweight data products, and cross-syst