Senior Business Development Associate

Senior Business Development Associate In a Nutshell Senior Business Development Associates bring ideas, initiatives, and activities that help grow our business day in and day out. They join, support, and collaborate with teams focused on specific opportunities, ensuring that the pursuit of new business is rigorous, disciplined, and ethical. They collaborate closely to craft strategies and plans and set the standard for creative excellence in business development. About IDEO London We're a global design consultancy where curiosity, empathy, and solving complex challenges drive us. For over 40 years, we've partnered with clients to innovate in healthcare, mobility, education, retail, and beyond. Here, every challenge is a chance to grow, connect, and create impact. Why is this role important for IDEO's work? Business Development is at the heart of connecting IDEO's creative capabilities with the people and organisations who need them. It's about more than winning new work. It's about understanding our clients' challenges, building trusted relationships, and helping shape opportunities where human-centred design can make a meaningful difference. Once Here You Will BUSINESS DEVELOPMENT PROCESS • Prioritize your time to collaborate and support the London Studio in landing project work - with new and returning clients. • Run pipeline meetings. • Act as an IDEO ambassador and be the first touch point for new potential clients, ensuring a positive initial experience with IDEO. • Lead and manage opportunity qualification, owning continuity of the BD process. • Involve internal leadership and designers as needed for boosts and to help determine strategic fit, frame opportunities, scope programs and articulate next steps. • Pull in director-level support as needed for advocating for client needs and negotiation support. • Finalize pitch decks, learn the industries of our client leads by conducting research and editing proposal decks, and brainstorm client deliverable options and consulting solutions. • Conduct client due diligence to help BD teams get smart and prepare for calls, creating intelligent discussion guides that help us start to build a relationship with potential clients from Day One. • Monitor and communicate market trends and themes to teams on a monthly basis that can be used to help shape our thinking and offer. REPORTING • Track quarterly goals pertaining to recognized revenue, monthly profit and yield marks, time to close, conversion rate, qualification rate, and win rate KPIs within the London Hub. Report back in the pipeline meetings, looking for ways to engage the team in the information and how they need to apply it. • Be familiar with metrics that point towards the health of the business and be able to assist with ad-hoc reporting needs as assigned. • Prepare a monthly summary of insights and thought leadership (from IDEO and beyond), including how it applies to day-to-day business, to share with key clients as a value add. DATA INTEGRITY • Work with the Director/Enterprise team to ensure the CRM system is kept up to date, including our pipeline and pre-pipeline in Hubspot. • Ensure that relevant documents related to BD are being stored and filed accordingly in the BD section of Google Drive (not on personal drives or Slack!). • Appropriately loop in Legal, Marketing, Finance, and other functions as needed to progress an ongoing BD process. • Build and maintain lists in Hubspot and LinkedIn Sales Navigator: who are our key clients, our lapsed clients, our warm contacts, the cold contacts we want to reach? Who’s engaging with our newsletters, with our LinkedIn, etc? Provide recommendations on how we might reach out to these folks. PROGRAM MANAGEMENT • Exercise project management tactical skil