Senior Manager, CRO

ROLE AND RESPONSIBILITIES   We are hiring a Senior CRO Manager to build and lead a scalable experimentation programme across all FXTM digital properties. You will own the CRO strategy end-to-end - from roadmap definition and tool implementation to experiment governance and performance impact - driving measurable improvements in conversion rate, commercial outcomes, and conversion quality Key Responsibilities • Own and execute the CRO strategy and experimentation roadmap across acquisition funnels, campaigns, promotions, and core onsite journeys. • Develop, prioritise, and manage a structured programme of A/B and multivariate tests. • Identify optimisation opportunities through funnel analysis, behavioural data, heatmaps, and user research. • Analyse user behaviour, drop-offs, and performance metrics to uncover bottlenecks and commercial opportunities. • Define experiment requirements and brief UX, development, and product teams for implementation and validation. • Ensure proper tracking, QA, and statistical integrity across all experiments. • Translate data insights into actionable improvements across design, messaging, and content. • Report findings clearly to senior stakeholders and influence decision-making with data-backed recommendations. • Select and manage CRO and experimentation tools to enable scalable testing capability. KEY SKILLS AND EXPERIENCE • 5+ years’ experience in CRO, experimentation, digital marketing, or web analytics. • Proven experience owning and scaling an experimentation roadmap. • Strong proficiency in Google Analytics (GA4), Google Tag Manager, and A/B testing platforms (e.g., Optimizely, VWO, Webtrends Optimize, AB Tasty). • Experience working with SQL and structured data analysis is preferred. • Strong understanding of statistical methodology and experimental design. • Deep understanding of user psychology and behavioural drivers in digital environments. • Experience optimising acquisition funnels, landing pages, and commercial journeys. • Strong cross-functional collaboration skills and ability to influence product and marketing stakeholders Exinity is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.    The hiring employer is Altaris Services Limited registered in Armenia.