Senior Events Manager

Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market. Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf. At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here. About the Opportunity Salsify is seeking a Senior Events Manager to lead the strategy, planning, and execution of our high-impact trade shows and corporate events. This role is critical in driving brand awareness, generating sales pipeline, and creating engaging experiences for customers and prospects. As a Senior Events Manager, you will own the end-to-end event strategy and execution, ensuring seamless delivery and alignment with business objectives. You will work cross-functionally across Marketing, Sales, and Executive teams to develop compelling event experiences, manage complex logistics, and measure event success. The ideal candidate is a strategic thinker with strong operational expertise, exceptional communication skills, and a track record of managing large-scale B2B events in a fast-paced environment. KEY RESPONSIBILITIES Strategic Event Planning & Execution • Develop and implement a comprehensive event strategy, ensuring alignment with marketing and sales objectives. • Own the end-to-end event lifecycle, including planning, logistics, execution, and post-event analysis. • Oversee the development of trade show booths, sponsorships, and marketing activations, ensuring impactful brand presence. • Manage event staffing, speaker coordination, and audience engagement strategies. Cross-Functional Collaboration & Leadership • Act as the primary liaison between internal stakeholders, external vendors, and trade show organizers. • Partner closely with Marketing, Sales, Product, and Executive teams to ensure events drive measurable business impact. • Lead internal teams through pre-event planning, execution, and post-event follow-ups, ensuring alignment with key objectives. • Operational & Budget Management • Manage event budgets, contracts, and vendor negotiations, ensuring cost efficiency and ROI. • Oversee all logistical aspects, including venue selection, exhibit design, travel coordination, and on-site execution. • Ensure compliance with industry best practices and risk management protocols. Performance Measurement & Optimization • Develop KPIs and success metrics to evaluate event effectiveness and business impact. • Conduct post-event reporting, including attendee feedback, pipeline contribution analysis, and recommendations for future improvements. • Drive continuous innovation in event experiences to enhance engagement and return on investment. WHAT YOU’LL NEED • 8+ years of experience in event strategy, trade show management, and corporate event planning, preferably in a SaaS-based B2B technology company. • Proven e