Growth Marketing Manager, Paid Social

SheMed is transforming women’s healthcare with bold innovation and a relentless focus on results. As leaders in personalised healthcare, we empower women on their weight loss journeys through science-backed, GLP-1 focused programmes designed for sustainable, long-term success. Combining cutting-edge technology, tailored treatments, and a deep commitment to patient-centric care, we are setting a new standard in healthcare that puts women first. With the energy and ambition of a start-up, we’re breaking barriers and redefining the healthcare experience. Innovation drives everything we do from crafting intuitive, results-oriented programmes to seamlessly integrating healthcare into the fast-paced lives of modern women. Please note: This is an office-based role, Monday to Friday, 9am – 6pm. We are based in Euston, London. Purpose of Role: The Growth Marketing Manager will own and scale SheMed’s paid social activity, with a primary focus on Meta, alongside other channels such as TikTok, Reddit and X. You’ll be responsible for driving efficient customer acquisition through smart campaign strategy, relentless creative testing, and data-led optimisation. This is a hands-on role for someone who loves performance marketing, moves quickly, and is excited to grow alongside one of the fastest-moving brands in women’s health. What You'll Work On: Paid Social Strategy & Performance • Own the day-to-day management and optimisation of paid campaigns across Meta and other smaller channels. • Support testing and growth. • Manage large budgets against key performance targets, with a strong focus on CAC, CPA and ROAS. • Identify opportunities to scale spend while maintaining acquisition efficiency. • Monitor performance daily and move quickly when campaigns or audiences are underperforming. Creative Testing & Optimisation • Build and manage a continuous creative testing roadmap across messaging, formats, audiences and concepts. • Work closely with Brand and Creative to develop a consistent pipeline of new performance creative. • Turn campaign data into clear creative insights and actionable briefs. • Identify winning concepts and iterate quickly to find further opportunities for scale. Data & Growth • Analyse performance across the full acquisition funnel. • Use data to understand consumer behaviour and identify opportunities to improve conversion. • Produce clear reporting on performance, learnings and next steps. • Stay ahead of platform changes, competitor activity and emerging paid social opportunities. Cross-Functional Execution • Work closely with Growth, Brand, CRM, Product and Data to ensure paid activity supports wider company goals. • Coordinate campaigns around key launches, promotions and brand moments. • Bring new ideas to the table and proactively identify opportunities rather than waiting for direction. What We're Looking For: • 2–4+ years of hands-on paid social experience, ideally within a high-growth D2C, consumer, health or wellness brand. • Strong, hands-on experience with Meta Ads Manager , including campaign setup, optimisation, scaling and reporting. • Experience running and optimising campaigns on TikTok Ads Manager. • A strong understanding of performance metrics including CAC, CPA, ROAS, CTR, CVR and LTV. • Experience managing meaningful paid media budgets and making confident budget allocation decisions. • Strong understanding of creative testing and what makes paid social creative convert. • Commercial and analytical mindset with the ability to turn data into clear actions. • Highly organised and able to manage multiple campaigns, tests and priorities at once. • Comfortable working at speed in an environment where priorities can change quickly. • Proactive, ambitious and eager to take own