Paid Media, Senior Manager

Who We Are Simpplr is the AI-powered intranet for unifying the digital workplace. It brings people, trusted knowledge, apps, and agents into a coherent digital experience. Powered by a proprietary EX Knowledge Graph, Simpplr synthesizes signals and context across connected systems to deliver personalized information and actions. The platform serves as a digital hub supporting communications, engagement, employee services, and work. With low-code extensibility and enterprise-grade security and governance, Simpplr enables confident operation at scale. More than 1,000 organizations — including AAA, the NHS, Penske, and Moderna — trust Simpplr to keep their workforce informed, aligned, and productive. Learn more at simpplr.com . Who we are Simpplr is the AI-powered intranet for unifying the digital workplace. It brings people, trusted knowledge, apps, and agents into a coherent digital experience. Powered by a proprietary EX Knowledge Graph, Simpplr synthesizes signals and context across connected systems to deliver personalized information and actions. The platform serves as a digital hub supporting communications, engagement, employee services, and work. With low-code extensibility and enterprise-grade security and governance, Simpplr enables confident operation at scale. More than 1,000 organizations — including AAA, the NHS, Penske, and Moderna — trust Simpplr to keep their workforce informed, aligned, and productive. Learn more at simpplr.com . The Opportunity Simpplr is looking for a data-driven, growth-focused Paid Media, Senior Manager to own our paid acquisition engine. In this role you'll stay hands-on with paid search, LinkedIn, and display ads, and the testing agenda. In this role, you'll drive pipeline growth for both Enterprise, Commercial and SMB segments. You'll be joining a dynamic, fast-growing company with a collaborative and fun team culture. This position reports to the VP of Marketing within the Growth Marketing team. Your Job Responsibilities What you will be doing : • Own paid media performance from strategy through pipeline: Lead Simpplr’s paid search and digital advertising programs across Google, Bing, LinkedIn, and other channels as appropriate. Own everything from audience and keyword strategy to budgets, bidding, creative, and landing page performance—with success measured by qualified pipeline and revenue, not clicks or impressions. • Continuously improve conversion and efficiency: Identify opportunities across the full paid journey—from search query or ad impression through landing page and conversion. Optimize spend toward the audiences, campaigns, and messages that generate the highest-quality opportunities. • Build a disciplined experimentation program: Develop and manage a testing roadmap across audiences, keywords, creative, messaging, offers, bidding strategies, and landing pages. Turn results into actionable learnings and systematically scale what works. • Connect marketing investment to business outcomes: Own weekly and monthly performance reporting across advertising platforms, Google Analytics, and Salesforce. Go beyond reporting results to explain what’s driving performance, where we should invest more or less, and what actions we should take next. • Partner across Marketing and Sales: Work closely with SDRs, Sales, Marketing Ops, Product Marketing, Web, Design, and Content to align paid programs with our ICP, priority accounts, campaigns, product launches, and pipeline goals. • Stay ahead of a changing paid media landscape: Bring new ideas, channels, tools, and approaches to the team, including how AI and automation can improve targeting, creative development, optimization, and overall campaign performance. Your Skillset What makes you a great fit for the team: • Experience: