Journey Content Executive

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Journey Content Executive Location: London, United Kingdom About the role: The Journey Content Executive is responsible for the planning, briefing, and oversight of content that supports customer journeys across Client's paid and owned channels. Working closely with the Brand and Content Manager, Omnichannel team, and external creative partners, you'll translate audience insight and campaign priorities into high-quality, performance-driven content. This role blends strategic thinking with hands-on delivery. You'll manage content calendars, run channel audits, oversee third-party agencies, and use data to inform what gets made and how it performs — with an eye on emerging AI-driven discovery as the content landscape evolves. What you will be doing: Strategy and Planning • Develop and execute a content strategy that supports customer journey requirements across paid and owned channels, including SEO • Partner with Omnichannel and Media teams to understand audience testing strategies and define the right message, for the right person, at the right time • Maintain and update the content calendar alongside the Content Executive, aligned to campaign and brand priorities • Conduct regular content audits across channels to ensure accuracy, brand consistency, and relevance Briefing and Execution • Create clear, insight-led creative briefs and deliverable lists for the Creative Studio, ensuring high-quality, engaging content output • Work with the Omnichannel team to identify optimal messaging for different audience personas, shaping the briefing process • Manage third-party creative partners through the full briefing, review, and amends cycle, maintaining clear and consistent communication • Oversee content assets optimised for SEO, in collaboration with Omnichannel, CRM, and Digital Product teams Emerging Channels and Optimisation • Lead exploration into how content can be optimised for LLMs and AI-driven discovery journeys, identifying best practices for future SEO performance • Support A/B testing of content variants across channels, using performance data to inform iterations Performance and Reporting • Track delivery against content KPIs and benchmarks, contributing to regular reporting and analysis • Monitor content performance across channels and surface insights to inform future content development • Support the Brand and Content Manager in identifying optimisation opportunities based on testing and performance data Stakeholder and Partner Management • Build and maintain strong relationships with creative agencies, external partners, and cross-functional marketing colleagues • Drive strategic alignment across Media, Brand, Communications, and Creative teams to support cohesive omnichannel journeys • Share content best practice and emerging trends through knowledge-share sessions and team training Budget Administration • Raise purchase orders and process invoices, ensuring all creative costs are accurately logged in Group systems • Maintain and manage content on the Brand Portal and asset management system, ensuring accurate tagging for eff