Senior Product Marketing Manager, Marketing & Operations Audiences

Senior Product Marketing Manager, Marketing & Operations Audiences The Asana Product Marketing team fuels business growth and builds a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow with us . We're looking for a Senior Product Marketing Manager to join our Solutions and Audience Marketing team in Vancouver to own how Asana shows up to Marketing and Operations leaders and practitioners . In this role, you will go deep on these buyers and their daily workflows, turning that knowledge into messaging, field-enablement assets, and net-new acquisition campaigns that expand our pipeline . You will also own the narrative for innovative capabilities like Agentic Work Management, partnering close ly with Core PMM, Product, and Sales teams . This role is based in our Vancouver office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partner . If you're interviewing for this role, your recruiter will share more about the in-office requirements . What you’ll achieve • Own the audience strategy, messaging, and positioning for Marketing and Operations buyers, aligning audience narratives with Asana's broader company positioning and revenue goals . • Develop deep subject matter expertise on target buyer personas, uncovering insights into their workflows, team structures, tooling budgets, KPIs, and software evaluation criteria . • Create compelling content across the entire buyer journey, ranging from core narratives and web copy to whitepapers, product demos, and customer-facing presentations . • Partner cross-functionally with Core PMM and Product teams to translate Agentic Work Management capabilities (including prebuilt AI Teammates and no-code automations) into clear, persona-specific value propositions . • Equip sales and customer-facing teams with high-impact enablement tools, such as competitive battlecards, discovery guides, customer proof points, and pitch decks . • Collaborate closely with the Campaigns team to architect and execute new-logo acquisition campaigns that generate net-new qualified pipeline . • Partner across the organization to identify customer champions and showcase stories highlighting how Marketing and Ops teams drive measurable outcomes with Asana . • Champion the voice of the customer by channeling market insights and buyer feedback directly into product roadmap and positioning decisions . About you • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making . • Proven track record in product marketing, audience marketing, or go-to-market strategy within an enterprise SaaS organization . • Deep experience developing persona-driven positioning and messaging specifically for marketing or operations decision-makers and practitioners . • Working familiarity with the work management, marketing technology, or operations software ecosystem, paired with insight into how leaders evaluate AI for workflow coordination, governance, and business impact . • Skilled storyteller and communicator with a demonstrated ability to turn complex research into actionable sales enablement and pipeline-generating campaigns . • Analytical mindset with experience combining qualitative feedback and quantitative data to guide strategy, prioritize initiatives, and evaluate performance . • Strong collaborative skills, comfortable navigating both multi-quarter strategic planning and day-to-day campaign execution across cross-functional teams . At Asa