Director, Product-Media & Creative Activation

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Who we are: We create data products and technology that make advertising work better for people. WPP Open is WPP’s intelligent marketing operating system, fuelling growth for the world’s most admired brands. Purpose-built for an era that demands a modern approach to data management, usage, and brand growth, we deliver modular products and interconnected capabilities across the marketing lifecycle. Operating globally across WPP, we empower marketers and agencies to drive sustainable, data-enabled growth through connected technology and intelligent automation. Who we are looking for: As Director of Product Management – Media & Creative Activation & Optimization , you will lead a core capability area within Unified Activation in WPP Open, focused on executing and optimizing media and creative performance at scale. This is a genuine product-building role. You will take activation and optimization problems from concept and rapid prototype through production, go-to-market, adoption, and measurable operational impact. You will have significant autonomy to shape product vision, roadmap, and priorities, working at pace to turn complex activation challenges into scalable, automated products. This is a senior IC product leadership role. You own a capability area end-to-end — setting direction, managing the roadmap, and driving delivery across multidisciplinary teams spanning Product Ownership, Engineering, Data Science, Support, and Enablement. You own campaign optimization across media and creative — from structured optimization (budget, bidding, targeting, DCO, in-flight creative performance across walled gardens and open platforms) to unstructured, agent-driven troubleshooting and optimization workflows. You also own the cross-product governance layer that keeps activation consistent from intake through live execution. Unified Activation connects creative production, pre-launch quality assurance, campaign setup and activation, and cross-platform monitoring and optimization into one workspace from creative handoff to live campaign execution, with full governance and traceability across platforms. Unified Activation Capabilities This capability area spans the full path from creative handoff to live, optimized delivery covering creative readiness, campaign activation, campaign optimization for media and creative, and the governance that keeps work consistent across platforms. Creative management. Creative briefs, schedules, and variants become activation-ready requirements. Assets are organized with quality metadata and status visibility. AI-assisted checks catch format, duration, safe-zone, and related issues before launch, while performance insights and quality signals inform creative decisions. The outcome is faster, more reliable creative handoff. Campaign activation. Media plans become structured, launch-ready campaigns targeting, budgets, bidding, and naming rules included. Approved creative reache