Senior Analyst – Business Analytics

Job title Senior Analyst – Business Analytics Location Hyderabad % of travel expected Travel required as per business need Job type Permanent and Full time About the job Go-To-Market Capabilities (GTMC) Hub is an internal Sanofi resource organization based in Hyderabad, India and is set up to centralize processes and activities to support Specialty Care, Vaccines, General Medicines, CHC, CMO, and R&D, Data & Digital functions​. GTMC strives to be a strategic and functional partner for tactical deliveries to Medical, HEVA, and Commercial organizations​ in Sanofi globally.   At our Sanofi we are leveraging analytics and technology, on behalf of patients around the world. We are seeking those who have a passion for using data, analytics, and insights to drive decision-making that will allow us to tackle some of the world’s greatest health threats. Within our Insights & Analytics organization we are transforming to better power decision-making across our end-to-end commercialization process, from business development to late lifecycle management. Deliverables support planning and decision making across multiple functional areas such as finance, manufacturing, product development and commercial. In addition to ensuring high-quality deliverables, our team drives synergies across the franchise, fosters innovation and best practices, and creates solutions to bring speed, scale and shareability to our planning processes. We are looking for a senior analyst to support our US Advanced Analytics team. Robust analytics is a priority for our businesses, as the product potential has major implications to a wide range of disciplines. It is essential to have someone who understands and aspires to implement innovative analytics techniques to drive our insights generation across GBUs.  Key Responsibilities • Lead marketing and sales-related problem-solving activities, leveraging AI/ML techniques • Develop models (demand and patient, MMM, etc.) using key business insights to support commercial excellence • Evaluate the effectiveness of various promotion and marketing programs in the US leveraging Marketing Mix Models (Bayesian Models) / Promotion response model / ROI analysis; Impact of channel dynamics: Field Force/Multi-channel modeling • Optimize promotion resource allocation; scenario-based simulation • Perform customer segmentation, market performance analysis/trend break detection, HCP/DTC media channel effectiveness, patient prediction and drivers analsyes • Responsible for consistent metrics as inputs and outputs of models • Prepare high-quality, accurate analysis using cutting-edge analytical methods Processes • Frame the key marketing questions to guide analysis and work plan • Communicate model results and implications to business partners • Ability to work cross-functionally, gather requirements, analyze data, and generate insights and reports that can be used by the business • Contribute to overall quality enhancement by ensuring high standards for the outputs produced by the team • Secure adherence to compliance procedures and internal/operational risk controls in accordance with all applicable standards • Use latest tools/technologies/methodologies and partner with internal teams to continuously improve data quality and availability by building business processes that support global standardization   Stakeholder Management • Work collaboratively with the stakeholder teams to prioritize work and ensure timely delivery of requests •  Partner with marketing, media, and commercial stakeholders to answer key business questions and support strategic decision making Technical skills • Expert in end-to-end delivery of Marketing Mix Modelling projects • Proficiency in statistical concepts like hypothesis testing, regres