Sr. Director, Marketing Strategy, Analytics & Innovation

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Sr. Director, Marketing Strategy, & Analytics. About the job This position is needed to lead and elevate Twilio’s global marketing strategy, turning data into actionable insight that drives growth and customer engagement. We’re looking for a strategic thinker and data storyteller to shape marketing decisions, inspire teams, and deliver real-world results. You’ll build and lead a team that transforms millions of data points into clear direction for campaigns, and drives revenue growth and retention. Responsibilities In this role, you’ll: • Create a forward looking point of view on the future of marketing and how we’ll drive success. • Define and drive global marketing strategies through actionable data and deep customer insight. • Build, mentor, and scale the marketing strategy, and data analytics team, fostering a culture of experimentation and measurable impact. • Lead quarterly/annual planning, and target setting to guide execution across all marketing functions. • Lead key marketing operational cadences to ensure business actionability needs are being met. • Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies. • Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards. • Monitor emerging trends and market signals, and act as a scout for net-new growth vectors, whitespace opportunities, and competitive threats. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! Required: • Bachelor’s degree in Marketing, Business, Analytics, or a related field. • 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership. • Expertise with analytics and BI tools (e.g., Tableau, Salesforce). • Strong communication, leadership, and cross-functional collaboration skills. • Exceptional cross-functional communication and storytelling skills. • Comfortable operating in ambiguity and fast-paced environments. Desired: • Advanced degree (MBA or similar) strongly preferred. • Experience in SaaS, tech, or high-growth environments preferred. • Certification in marketing analytics or data science is a plus. • Passion for innovation, storytelling, and customer-centric thinking. Location This role will be remote, but needs to be based in the US. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For