Conversion Rate Optimization Specialist

Conversion Rate Optimization (CRO) Specialist Creative Clicks Location: Amsterdam Work model: Hybrid About Creative Clicks Creative Clicks is a global performance marketing company operating in 65+ countries, building and scaling digital subscription products across mobile, e-commerce, health & lifestyle, and AI-driven advertising. With 200+ colleagues from 25+ nationalities, we're a fast-moving, international, and data-driven environment where ownership and speed matter. About the role As we continue to develop our digital platforms and expand our reach, we're looking for a hands-on Conversion Rate Optimization (CRO) Specialist who knows how to turn data, user behavior, and experimentation into measurable improvements. This is an opportunity for someone who enjoys getting into the details: analyzing user journeys, testing new ideas, optimizing landing pages, and finding smarter ways to improve conversion rates. We're not looking for someone who only develops strategies or manages external agencies. We want someone who enjoys executing, experimenting, and seeing the direct impact of their work. What you'll do • Optimize the customer journey: Analyze and improve conversion funnels, from landing pages and initial engagement to registration, onboarding, and subscription conversion. • Run experiments: Plan, build, launch, and evaluate A/B tests across landing pages, website content, forms, calls to action, and user flows. • Improve landing page performance: Work hands-on to identify friction points, implement improvements, and increase conversion rates across devices. • Turn data into action: Use analytics, heatmaps, session recordings, and performance data to understand user behavior and identify opportunities. • Collaborate with marketing and product teams: Work closely with performance marketers, designers, and developers to improve the experience of users arriving through paid and organic channels. • Monitor performance: Track metrics such as conversion rate, funnel completion, cost per acquisition, and subscription conversion, translating findings into actionable improvements. • Keep experimenting: Continuously explore new ideas, tools, and approaches to improve performance while maintaining a smooth and trustworthy user experience. What you bring • Approximately 2-4 years of experience in conversion rate optimization, growth marketing, digital marketing, or a similar hands-on role • Practical experience optimizing landing pages, websites, and digital conversion funnels • Experience setting up, running, and analyzing A/B tests • Confidence working with web analytics and user behavior tools, such as GA4, Google Tag Manager, Hotjar, Microsoft Clarity, VWO, or similar platforms • Understanding of digital acquisition channels and how paid traffic translates into conversions • A good eye for UX, landing page design, and persuasive but clear communication • Strong analytical skills, curiosity, and a problem-solving mindset • The ability to take ownership of experiments, from identifying an opportunity to implementing a solution and evaluating the results • Comfortable collaborating with technical and non-technical colleagues • Professional proficiency in English Nice to have • Experience in digital health, wellness, subscription-based businesses, or direct-to-consumer platforms • Experience with landing page builders, CMS platforms, or no-code experimentation tools • Basic knowledge of HTML, CSS, or JavaScript • Experience improving mobile-first onboarding or subscription funnels • Familiarity with privacy-conscious analytics and experimentation What makes this role interesting • Real ownership: Your ideas won't disappear into lengthy approval processes. You'll have the opportunity to test, improve, and con