Employer Branding Advisor

We are seeking a strategic and innovative Employer Branding Advisor to join our organization in Auckland, New Zealand. In this role, you will be responsible for developing and executing comprehensive employer branding strategies that attract, engage, and retain top talent. You will work collaboratively across departments to shape how our organization is perceived as an employer and build a compelling employer value proposition that resonates with our target candidate audience. • Develop and implement employer branding strategies that align with organizational goals and support talent acquisition objectives • Create and manage compelling employer brand messaging, content, and storytelling across multiple channels and platforms • Collaborate with Human Resources, Marketing, and Recruitment teams to ensure consistent brand messaging and coordinated campaigns • Analyze recruitment metrics, candidate feedback, and market data to measure employer brand effectiveness and identify areas for improvement • Design and execute employer branding campaigns, including social media initiatives, recruitment marketing programs, and employee advocacy initiatives • Manage the development and refinement of the employer value proposition (EVP) to differentiate the organization in the competitive talent market • Conduct competitive analysis of employer brands within the industry and local market to identify opportunities and best practices • Coordinate with internal stakeholders to gather insights on organizational culture, values, and employee experiences for authentic brand representation • Oversee the creation of multimedia content, including videos, testimonials, and case studies that showcase the employee experience • Monitor and report on employer brand performance using analytics tools and key performance indicators (KPIs) • Stay current with employment market trends, recruitment marketing innovations, and employer branding best practices • Proven experience in employer branding, recruitment marketing, or talent acquisition strategy (minimum 4-5 years) • Strong understanding of talent acquisition processes and candidate journey mapping • Excellent written and verbal communication skills with the ability to craft compelling narratives • Demonstrated expertise in content creation and copywriting for diverse audiences • Proficiency in digital marketing, social media platforms, and recruitment marketing tools • Experience with data analysis and the ability to interpret recruitment metrics and analytics • Strong project management skills with the ability to manage multiple initiatives simultaneously • Excellent stakeholder management and cross-functional collaboration abilities • Familiarity with Applicant Tracking Systems (ATS) and employer branding platforms • Experience developing and communicating employer value propositions (EVP) • Knowledge of employment market trends and competitive landscape analysis • Proficiency with analytics platforms such as Google Analytics or similar tools • Experience with video or multimedia content creation (preferred) • Familiarity with recruitment advertising platforms and job boards (preferred) • Understanding of employment law and compliance requirements in New Zealand (preferred)