Senior Manager Lifecycle Marketing

The Role We are looking for a commercially minded, technically fluent leader to build the next generation of customer lifecycle marketing at Fastmarkets and accelerate the responsible adoption of AI across the marketing function. This role sits at the intersection of customer strategy, customer insight, marketing technology, data and transformation. You will own our customer lifecycle strategy and marketing automation roadmap, ensuring direct customer feedback and behavioural signals are translated into better journeys, propositions and decisions. Using customer intelligence, automation and AI, you will make engagement more relevant, timely and scalable. You will also act as marketing’s AI enablement lead, identifying high-value use cases, structuring pilots, establishing standards and helping teams embed successful approaches into everyday work. This is a strategic, hands-on builder role. You will set direction and create the operating model, but you will also personally prototype, build and deploy agents, automations and integrations. You will work directly with marketing subject-matter experts to turn their ideas into reliable workflows that permanently improve how teams plan, execute and optimise marketing. You will need to understand marketing flows and systems in depth, while having the technical confidence to connect platforms, troubleshoot integrations and move solutions from concept into production. Key responsibilities Customer Lifecycle Strategy • Own and evolve Fastmarkets' lifecycle marketing strategy across acquisition, onboarding, adoption, engagement, renewal, expansion and advocacy, creating a scalable customer experience across subscription, digital product and events customers. • Design and optimise customer journeys using behavioural, commercial and product-usage data to drive engagement, adoption, retention and growth. • Build targeted lifecycle programmes for key customer segments, including high-value, growth and at-risk customers, using predictive signals and customer intelligence to improve outcomes. • Establish lifecycle KPIs, reporting and roadmaps, working closely with Marketing, Sales, Client Services, Product and Data teams to align customer journeys with commercial priorities. GTM Engineering, Marketing Automation and AI Agents • Own the strategic direction, governance and continuous evolution of Fastmarkets' marketing automation, AI and customer engagement ecosystem. • Act as the senior subject matter expert for Marketo and related platforms, driving best practice across automation, lead management, lifecycle orchestration, segmentation and reporting. • Design, build and optimise automations, integrations, AI-powered workflows and customer journeys that improve efficiency, scalability and customer experience. • Partner with Marketing, Technology and Data teams to develop and deploy AI agents, API integrations and connected workflows that solve real business challenges and support marketing execution. • Establish frameworks, standards and governance for AI-enabled solutions, ensuring they deliver measurable value, reliability and adoption across the Marketing function. Customer Intelligence and Decisioning • Lead audience segmentation, customer health and targeting frameworks that enable more relevant, personalised customer experiences. • Use attribution, journey analytics and customer insight to identify the drivers of engagement, adoption, retention and growth. • Partner with Marketing, Product, Commercial and Data teams to improve data quality, accessibility and governance, ensuring insight is trusted and actionable. • Translate customer data into clear recommendations that inform lifecycle strategy, campaigns, customer engagement and commercial decision-making. Marketing AI Strate