AVP, Solution Consulting CRM EMEA

What you get to do in this role: **LOCATION OF ROLE: IN ANY OF OUR MAJOR EU HUBS** As the AVP, EMEA CRM Solution Consulting, you own the pre-sales technical engine behind one of ServiceNow's fastest-growing bets: CRM. You will lead a multi-layer organization of first- and second-line Solution Consulting leaders and their teams across Europe, the Middle East, and Africa (EMEA), directly accountable for the Net New Annual Contract Value (NNACV) that CRM delivers. This team is approx. 70 ICs and 14 managers. This is an execution role at heart. Your mandate is to convert ServiceNow's next-generation, AI-native CRM vision into consistent, repeatable pre-sales motions that win—at speed and at scale.  You will re-establish a tight connection between the field and CRM product, build the next generation of pre-sales talent around the Forward Deployed Engineer (FDE) model, and lead the shift from a demo-centric to a proof-of-value (POV) centric go-to-market motion. Above all, you will drive speed, simplification, and clarity—scaling the organization through AI automation and operating as a single, unified engine of execution alongside your CRM selling peers.  What you'll do…  Own the number – drive CRM NNACV growth  • Carry direct accountability for EMEA CRM NNACV targets and mobilize the Solution Consulting organization to achieve and exceed double-digit ACV growth.  • Translate the number into clear team-level and individual pre-sales motions; forecast technical win rates and remove the blockers that slow deals.  • Partner with CRM sales leadership to prioritize the opportunities, use cases, and industries where CRM wins fastest across the region.  Build the next-generation pre-sales organization (FDE model)  • Lead and grow the next generation of pre-sales talent, evolving the Solution Consultant role toward the Forward Deployed Engineer (FDE) model—technical leaders who build alongside customers rather than present to them.  • Participate in and accelerate the transition from a demo-centric to a POV-centric pre-sales GTM motion, making working proof-of-value the default way CRM earns technical trust.  • Recruit, develop, and retain elite technical talent, and build a bench of first- and second-line leaders ready for scale.  Champion AI and the future of CRM  • Understand and guide the market's intense focus on AI alongside the world's demand for a next-generation CRM, positioning ServiceNow's AI-native CRM as the answer.  • Keep the organization fluent in agentic AI, Now Assist for CRM, and the platform capabilities that differentiate ServiceNow from legacy CRM incumbents.  • Bring an outside-in view of where CRM and AI are heading into product, GTM, and enablement decisions.  Scale through automation – speed, simplification, and clarity  • Drive a passionate, relentless emphasis on using AI automation tools to scale the pre-sales organization—doing more through focus, not headcount.  • Simplify how the team works: fewer and better assets, standardized POV frameworks, and automated demo and environment provisioning.  • Make speed, simplification, and clarity the operating standard for every motion the team runs.  Reconnect the field to CRM product  • Re-establish a strong, two-way connection between EMEA Solution Consulting and CRM Product Management so that field insight shapes the roadmap and product direction reaches the field fast.  • Serve as a trusted voice of the customer, channeling technical wins, losses, and gaps into product priorities.  • Ensure the team consistently represents the current, differentiated CRM story—not the last generation's.  Lead with consistent motions, clear messaging, and accountability  • Drive first- and second-line leaders to clear, consistent messaging and visible leadership acco