Manager, Product Management - Media Solutions

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Manager, Product Management - Media Solutions Overview: Services is a key differentiator for Mastercard, providing cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include consulting, loyalty and marketing programs, business experimentation, and data-driven information and risk management services. Within the Services organization, Customer Acquisition & Engagement (CAE) places Mastercard at the heart of our customer’s B2C and B2B growth and loyalty strategies. As part of CAE, Marketing Services helps our customers acquire, engage, and retain customers with end-to-end digital marketing services differentiated by our global marketing expertise and track record, data and technology advantage, global network of preferred partners, and Mastercard brand assets. Key Responsibilities: This position will be responsible for managing existing and supporting the development and deployment of new, scalable Marketing Services solutions to Mastercard customers at a global level. The solutions will be targeted to help grow and improve important business KPIs of clients like acquisition or card spend optimization. This means creating frameworks that will provide a seamless and effective approach to each necessity of lifecycle management as well as aligning with Regional Product Management teams on regional needs and go-to-markets strategies. Additionally, this position will also be the key support in the markets for our Business Development and Client Services teams, be a solution ambassador and providing thought leadership. This professional will be always looking for improving our solutions with new technologies, better usage of data, best partners selection, and results measurement. These Marketing Services solutions will be the library for Business Development and Client Services teams, be offered to our customers and should bring the best possible results and scale the business across the regions. What you will do: Marketing Strategy & Innovation • Define and drive Mastercard's global marketing services strategy across key areas: paid media optimization, audience targeting, lifecycle marketing, and personalization. • Embed best practices in marketing mix modeling, incrementality measurement, and channel allocation across regional and client marketing strategies. • Lead the evolution of value-added services focused on acquisition, engagement, and spend growth for issuers, merchants, and other niche use cases. Media Planning & Optimization • Oversee the development and implementation of paid media strategies, ensuring optimal performance across channels (search, social, display, programmatic, mass/offline media). • Build scalable media playbooks and frameworks, leveraging Mastercard's proprietary data and insights, client’s data, open sources to drive decision making and ROI. • Partner with internal media analytics and external agencies to test and optimize campaigns, applying A/B testing. Partnership Development • Lead Mastercard's strategic collaboration with martech/media partners to unlock ne