Marketing Manager, North America

What we’re all about: Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. 🌍✨ Our mission? To make IoT management a breeze for any device, anywhere. With over 20 million IoT subscriptions active in 165 countries and direct partnerships with 50+ mobile networks, we connect you to more than 750 networks worldwide, delivering unmatched value across the IoT connectivity chain. Innovation is in our DNA, and we have an insatiable hunger to ‘wow’! 🚀 While we may not always get it right, our drive to collaborate, innovate, and achieve top-notch customer satisfaction never wavers. We offer industry expertise, stellar service support, and the most flexible, resilient, and secure connectivity solutions on the market. Our expertise spans across various sectors, including industry, agriculture, healthcare, security, transport, utilities, and smart cities. IoT… a fancy acronym or a secret code? The Internet of Things (IoT) is like the magical glue that keeps the world connected! 🌐✨ From ordering your favourite takeaway to the ANPR technology that helps you find a parking spot, IoT is everywhere—even if you don’t realize it. At Wireless Logic, we provide cutting-edge connectivity solutions and technologies to ensure a vast array of devices stay seamlessly connected. Join the Wireless Logic Adventure! Role Overview: This is a regionally focused marketing role supporting Wireless Logic Group’s North American go-to-market brands, reporting to President North America, working collaboratively with brand marketing leaders and with a dotted line to the Group CMO. The position will act as a shared marketing resource across three North American brands – Zipit Wireless, Simetry and Webbing, delivering front-facing marketing execution - digital marketing, social media, PR, and events etc, while also contributing to regional marketing strategy. The role takes direction from brand marketing leaders on priorities, but is also expected to bring an informed point of view, proactively suggesting campaigns, channels, and approaches that will move the growth needle for each business. The ideal candidate is a hands-on marketing generalist comfortable context switching across multiple stakeholders and brands, with strong execution skills across digital and traditional channels and the judgment to help shape strategy, not just deliver against it. Your Daily Quest: 🌎 • Grow the pipeline - Plan and execute brand awareness and demand generation campaigns across multiple North American brands, leveraging group marketing assets and local/regional insight • Lead PR efforts for the region in order to improve brand visibility in LLM outputs - including media relationships, press releases, and announcements • Plan and execute field and virtual events (trade shows, webinars, partner events) to support pipeline generation • Manage digital marketing channels (LLM optimisation, PPC, paid social, email, display) and optimize spend for effectiveness across entities • Advise regional and entity leadership on marketing strategy and priorities, bringing recommendations rather than waiting solely for direction • Partner with group marketing to adapt global campaigns, content, and messaging for the North American market • Generate high quality content and grow social media presence across entities to build brand awareness and engagement • Work closely with sales and business development teams to align marketing activity with pipeline and revenue goals • Manage and prioritize a shared marketing workload across multiple entities, balancing competing requests and timelines • Track and report on marketing performance and ROI across ch