Account Manager, Commerce

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. The Manager, Commerce Media role will have a deep interest and appreciation for the uniqueness of retail and marketplaces and use their retail expertise to deliver excellence in retail media activation. They will be looking after activation across channels like search and display/programmatic for major UK retailers and Amazon. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results for clients. This role will work as a member of a cross-functional team and inform, shape, and implement the most advanced performance-led strategies and solutions to unlock new growth opportunities across the retailer’s ad ecosystem, for one of our flagship CPG clients. This role will partner with our clients to translate their business objectives into campaign strategies, ensure collaboration across channels to maximize client outcomes, and leverage data and tools to drive effective optimisations based on campaign parameters. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role. • Account Management & Delivery Lead the activation of retail media strategies, defined in collaboration with Account Directors. Ensure consistently high standards, with strong adherence to processes, controls, and best practices. • Strategic Business Understanding Develop a deep understanding of the client’s business, objectives, and KPIs. Apply this to shape effective, insight-led retail media activation strategies that drive measurable outcomes. • Retail Media Platform Expertise (Amazon, Citrus, Criteo) Demonstrate strong experience working across key retail media platforms including Amazon, CitrusAd, and Criteo. Apply platform expertise to guide planning, optimisation, and performance, ensuring best-in-class execution across channels. Experience in Amazon DSP and On-retailer Display is essential. • Innovation & Proactive Thinking Stay informed on industry trends, platform developments, and new product releases. Proactively identify and introduce opportunities to enhance client performance and maintain a competitive edge. • Client & Partner Relationship Management Build and maintain strong relationships with key client stakeholders and media partners. Act as a trusted point of contact, confidently contributing insights and recommendations beyond immediate scope. • Operational Excellence & Process Improvement Continuously identify opportunities to improve efficiency through better processes, automation, and adoption of tools and technology. • Financial & Process Ownership Oversee activation-related financial processes, ensuring accuracy, compliance, and timely delivery across all campaigns. • Measurement &