Advanced Analytics Associate Director, GOC

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Associate Director of Analytics who will: • Help lead the North America Analytics team , measuring the success of media executions and delivering actionable insights that support data-informed decision-making and continuous innovation. • Lead the design and measurement of Brand and Direct Response campaigns , including Brand Lift studies, A/B testing, and Matched Market Tests (MMTs) , ensuring alignment with client objectives. • Present complex data and analytical findings in a clear, visually engaging, and actionable manner to clients and internal teams. • Act as a trusted analytics advisor to clients , understanding their business needs and delivering tailored analytical solutions. • Collaborate across departments to integrate analytics into campaign planning, execution, and evaluation . • Partner with internal and external teams on data integrity, reporting, experimentation, and ad-hoc analysis . • Recruit, manage, and mentor analytics professionals , ensuring effective delegation, efficient workflows, timely delivery of high-quality outputs, and continued professional development. • Lead and develop the analytics team within the Bogotá hub , promoting analytical excellence, innovation, and continuous improvement. • Collaborate with teams across New York, Chicago, San Francisco, and Los Angeles to support consistency, knowledge sharing, and alignment across regions. Skills and Experience • Bachelor’s degree from a top-tier college , with a 3.0 GPA or equivalent , in Analytics or Technology , or equivalent experience. • 7+ years of experience in a data-based role , preferably within a media agency . • Exposure to the measurement of both Direct Response and Brand Awareness campaigns , including A/B experimentation and test design, Brand Lift studies, control versus exposed experimental frameworks, and short-term media effectiveness evaluation . • Experience designing and evaluating Matched Market Tests (MMTs) . • Experience managing a team and delegating effectively . • Proficiency in Excel and PowerPoint ; experience with Google Docs is a plus. • Familiarity with programming languages ; knowledge of SQL is a plus. • Strong ability to present data in a visually engaging and insightful manner , clearly communicating the findings that matter. • Strong organizational and project management skills . • Strong understanding of digital campaign data , including which data points can be collected and how to analyze them. • Experience collaborating with large cross-functional teams and translating client needs into actionable analytical work. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary , investing in our employees to inspire transformational creativity. We also Lead Optimistically , firmly believing in and Championing Growth and Development for eve