Advanced Analytics Senior Executive, GOC

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Analyst who will: • Quantify the success of marketing initiatives and deliver actionable insights that enable MFG teams to innovate and improve their work. • Lead the collection, cleaning, analysis, and evaluation of marketing data , applying measurement methodologies such as A/B testing, Matched Market Tests, and statistical validation . • Champion real-time data quality assurance, input, and formatting to support the successful implementation of media measurement initiatives. • Proactively identify and resolve program and project issues , escalating them appropriately when necessary. • Transform complex data into clear, visually compelling presentations . • Communicate findings through effective data storytelling , translating advertising campaign results into actionable insights and recommendations. • Build knowledge across different practices to tailor insights and recommendations to specific business and client needs. • Stay current on MFG’s product offerings and understand how they influence analytics and measurement. • Support and occasionally manage conversations with vendors and clients . Skills and Experience • Bachelor’s degree in Analytics, Technology, Marketing, Advertising , or a related field, with a 3.0 GPA or equivalent professional experience . • C1 English proficiency or equivalent, with the ability to communicate effectively in professional environments. • 1–3 years of professional experience in a marketing analytics-based role, preferably within a media agency . • Experience or exposure to digital media execution , including Search, Social, and Programmatic channels. • Understanding of the measurement of both Brand and Direct Response marketing campaigns . • Proficiency in Excel and PowerPoint ; experience with Google Workspace is a plus. • Experience with core advertising platforms such as Google Ads, Meta Ads, and CM360 . • Strong project management skills and the ability to manage multiple tasks in a highly organized and efficient manner. • Strong verbal and written communication skills, with the ability to present data and recommendations clearly. • Strong attention to detail , analytical thinking, and a natural affinity for numbers and data-driven problem-solving. • Experience with generative AI tools such as Gemini and ChatGPT is a plus. • Experience with programming languages such as R, SQL, and Python is a plus. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary , investing in our employees to inspire transformational creativity. We also Lead Optimistically , firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn a