Agentic Design Lead

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Agentic Design Lead, WPP Media Australia As an Agentic Design Lead, you will sit at the intersection of AI strategy, workflow design, and team enablement – turning our client and agency needs into practical, governed AI agent use cases delivered through WPP Open and leading enterprise AI tooling. This is a non-traditional, “tech-fluent” consulting role: you don’t need to be a deep engineer, but you must be exceptional at translating business problems into AI solutions, orchestrating the right experts, and embedding solutions into day-to-day marketing workflows. You will work in close partnership with: • Clients (marketers and marketing ops leaders) to identify and prioritise high-value use cases for AI Agent deployment. • Data science, analytics consultants, and data engineers to deliver feasible, measurable, safe delivery. • WPP Open Product teams to shape Agent Hub adoption, governance, patterns, and roadmap alignment across WPP Media AU. • Internal WPP teams to drive adoption and change management The Agentic Design Lead will play a critical role in ensuring WPP Media moves from fragmented AI experimentation to scaled, governed, commercially impactful AI adoption. This role is central to embedding AI into how marketing is delivered, turning capability into competitive advantage. Key Responsibilities Architect High-Value AI Use Cases & Workflow Change Lead structured discovery with clients and internal teams to identify, size and prioritise AI agent opportunities across strategy, creative development, media planning/activation, analytics, reporting and marketing operations. Translate business problems into clear agent blueprints, including: • Inputs and required context • Decision logic and reasoning patterns • Data/tool dependencies • Human-in-the-loop checkpoints • Governance and escalation paths • Success metrics and value definition Ensure each agent use case is grounded in measurable commercial or operational value. Design Workflow Integration (Not Just Chat Interfaces) • Embed agents into real workflows: briefing, planning, QA, reporting, approvals and optimisation, rather than positioning them as standalone tools. • Design repeatable workflow patterns that balance automation with expert oversight. • Partner with delivery teams to ensure solutions are usable, adopted and scalable. Be the Bridge Between Client, Consulting & Product • Act as a trusted advisor to senior client stakeholders: simplifying complex AI concepts into clear recommendations and pragmatic next steps. • Orchestrate cross-functional collaboration between consulting, data science, analytics and engineering teams. • Provide structured feedback to WPP Open product teams on adoption, friction points, governance needs and roadmap priorities. • Help transition successful bespoke agents into scalable Agent Hub assets. Drive Measurable Value & Commercial Outcomes • Define and track value metrics such as time saved, throughput improvements, quality uplift, error reduction, decision confidence and performance impact. • Support commercial growth by identifying expansion opportunities and n