Analytics Manager

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 835 - Manager, Client Analytics - DTA About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . About Choreograph: A Leading WPP Media Brand Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. Role Summary and Impact    The Manager, Client Analytics reports to the Director of Analytics, working to design, customize and maintain platforms for business analytics and measurement. You would have excellent oral and written communication skills, be client obsessed, self-motivated and able to operate both as a team and independently with limited guidance and direction The Manager, Client Analytics is following the direction of Director of Analytics and is responsible for data manipulation and visualization, performing quantitative data analysis, problem solving, statistical modeling, and developing/analysing business cases. WHAT YOU WILL DO    • Apply deep knowledge of basic statistics (significance testing, correlation analysis, confidence intervals, descriptive statistics) to support analytical solutions. • Use statistical modeling techniques (regression, classification) to extract business value from campaign data. • Utilize programming languages (Python, R, SQL), statistical packages (SciPy), and Google tools (BigQuery, Tensorflow, Datalab) to prototype and deliver data-driven solutions. • Recommend and develop technical solutions with guidance from senior leadership. • Define project scope, setup, and effort estimation in collaboration with the account Analytics lead. • Build and maintain strong relationships with Analytics leads and gain a deep understanding of client challenges. • Work closely with key stakeholders to assess project ne