Associate Director, Digital Operations, Media Delivery and Operations, India

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. App Marketing & Media Management • Develop and execute full-funnel app acquisition and growth strategies across paid digital channels. • Plan, launch, manage, and optimize campaigns across: • Google Ads: UAC/App Campaigns, Search, GDN, Demand Gen • Meta Ads: App and Conversion campaigns • DV360: App and Conversion campaigns • Manage campaigns across acquisition, engagement, conversion, and re-engagement. • Define campaign structures, targeting strategies, budgets, bidding approaches, creatives, audiences, and optimization frameworks. • Monitor campaign performance and proactively identify opportunities to improve CPI, CPA, ROAS, CAC, conversion rates, retention, and other business KPIs . • Manage budget allocation across platforms based on performance and business objectives. • Drive structured A/B testing and experimentation across audiences, creatives, placements, bidding strategies, and campaign setups. Analytics & Reporting • Analyse app marketing performance using platforms such as AppsFlyer and Firebase . • Understand attribution, conversion tracking, campaign measurement, cohorts, retention, and user-quality metrics. • Use data to identify trends, diagnose performance issues, and generate actionable insights. • Build and maintain performance dashboards and reports. • Use MS Excel/Google Sheets extensively for data analysis, reporting, forecasting, and campaign planning. • Demonstrate strong proficiency in Pivot Tables, VLOOKUP/XLOOKUP, SUMIFS, data cleaning, charts, and advanced formulas . • Translate performance data into clear business recommendations for clients and senior stakeholders. Client & Stakeholder Management • Own day-to-day performance marketing relationships with clients and internal stakeholders. • Present campaign performance, insights, recommendations, and growth opportunities. • Understand client business objectives and translate them into measurable media strategies. • Mentor and guide junior team members and contribute to building best practices within the app marketing team. Required Skills & Experience • 5+ years of hands-on experience in digital/performance marketing , with strong experi