Associate Vice President, Client Services, India

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary & Impact This role sits within the Client Leadership & Planning practice at WPP Media, where you will lead integrated media strategy, client partnerships, and media solutions for key accounts. As AVP – Client Services, you will drive end-to-end integrated media planning and client leadership, with a strong focus on offline media across TV, Print, Radio, OOH, Sponsorships and Content Integrations, while ensuring effective integration with digital and emerging media channels. You will act as a strategic partner to senior client stakeholders, translating business objectives into impactful media strategies and ensuring seamless delivery across planning, buying, investment, and activation teams. The role requires strong understanding of the traditional media ecosystem, media investments, market trends, audience measurement and commercial negotiations, along with the ability to collaborate with digital, commerce, data, analytics, and technology specialists. Key Responsibilities Client Leadership & Integrated Media Strategy • Lead integrated media strategy and planning aligned with client business and marketing objectives. • Build and manage strong relationships with senior client stakeholders and act as a trusted media advisor. • Lead annual media planning, campaign strategies, launches, and integrated communication initiatives. • Translate client business objectives into actionable media strategies across offline and digital channels. • Drive strategic discussions around media effectiveness, investment allocation, market opportunities, and campaign performance. Offline Media Planning & Investment • Lead offline media planning and investment across TV, Print, Radio, OOH, Sponsorships, Content Integrations and other traditional media platforms. • Develop media strategies based on audience behavior, market intelligence, competitive activity, reach, frequency, GRPs, CPRP and other relevant media metrics. • Work closely with buying and investment teams to ensure effective execution, optimization, negotiations and delivery of media plans. • Demonstrate strong understanding of BARC, TV genres, channel mix, programming,inventory and broadcaster relationships. • Drive effective media negotiations and identify opportunities for value-adds, efficiencies and improved media ROI. • Evaluate media performance and provide actionable recommendations to improve campaign effectiveness and investment efficiency. Integrated Planning & Offline Collaboration • Ensure consistency between offline and digital strategies across audience, communication, investment and measurement. • Leverage audience insights, research and data to strengthen integrated media recommendations. • Stay abreast of emerging media opportunities and identify relevant solutions for clients. • Client Growth & Business Development • Identify opportunities to expand existing client relationships through strategic media recommendations. • Contribute to new business pitches with strong integrated media strategy and compelling presentations. • Develop business cases, media narratives and strategic recommendations