Associate Vice President, Influencer Marketing, MENA

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Title: Associate Vice President (AVP), Influencer Marketing – Beauty (GOAT Accounts) Department: Influencer Marketing / Social & Creator Economy Reports To: Vice President / Senior Vice President, Influencer Marketing Position Overview The Associate Vice President (AVP) of Influencer Marketing will be responsible for overseeing the strategy, operations, client management, and team performance across all GOAT Beauty accounts . In this role, you will act as a core operational anchor and strategic visionary, translating complex brand ambitions into high-impact, performance-led creator programs across our tier-one beauty, skincare, cosmetics, and personal care portfolio. Key Responsibilities • Strategic Vision & Beauty Campaign Strategy • Beauty Portfolio Strategy: Serve as the senior strategic authority across all GOAT Beauty accounts, developing end-to-end influencer and creator strategies that align with beauty industry benchmarks and client business KPIs. • Beauty & Creator Innovation: Deep understanding of the beauty creator ecosystem (skincare experts, dermatologists, hair stylists, MUA/makeup artists, micro/macro beauty influencers, and beauty content creators across TikTok, Instagram, and YouTube). • Beauty Trend Forecasting: Stay ahead of fast-moving beauty dynamics (e.g., GRWM formats, shade matching, ingredients-first storytelling, skinimalism, TikTok shop beauty trends, and beauty product sampling models). • Integrated Planning: Collaborate with cross-functional media and PR teams to integrate creator strategies into broader beauty brand campaigns, product launches, and seasonal moments. • Data-Led Effectiveness: Champion performance metrics, utilizing proprietary data tools (such as IBEX) to optimize creator selection, audience authenticity, pricing benchmarks, and sales conversion/ROI. • Talent Development & People Leadership • Team Coaching & Mentorship: Direct, coach, and empower a high-performing team of Influencer Directors, Account Managers, and Strategists, fostering a culture of excellence, psychological safety, and continuous learning. • Beauty Expertise Building: Upskill and train account teams on beauty industry best practices, product gifting/seeding protocols, FTC guidelines around cosmetics claims, and creative briefing for beauty content. • Career Pathing: Establish clear career growth trajectories, performance benchmarks, and skill development plans for direct and indirect reports. • Resource Allocation: Oversee workload distribution across beauty account teams to maintain optimal capacity, prevent burnout, and maximize team efficiency. • Client Management & Commercial Growth • Senior Beauty Executive Advisor: Serve as the executive-level point of contact for beauty client leadership (CMOs, Brand Directors, VP of Global Communications/Influencer Marketing), acting as a trusted consultant on influencer strategy and market dynamics. • Client Retention & Expansion: Drive annual account growth by identifying organic upselling and cross-selling opportunities across GOAT’s service offerings. • Account Health & Governance: Establish structured cl