Data Analytics & Business Intelligence (BI) Senior Associate

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . About Choreograph: A Leading WPP Media Brand Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. Role Summary and Impact Ensure the integrity, flow, and visualization of marketing data through the technical implementation of measurement architectures and process automation. Their mission is to transform raw data from various platforms into dynamic reporting ecosystems and high-impact dashboards that facilitate the extraction of insights in real time. • Implementation Architecture: Execute technical measurement plans, tagging configurations, and conversion pixels. • ETL & Automation: Maintain data flows to integrate platform signals into data warehouses. • Strategic Visualization: Develop comprehensive dashboards that enable comparison of multichannel performance. • Signal Analysis: Process large volumes of data to identify trends, anomalies, and opportunities for optimization. Skills and Experience • Professional Background: Engineering (Systems, Industrial, Data), Statistics, or Mathematics. • Certifications (Preferred): Google Analytics (GA4), cloud certifications (GCP/AWS), or visualization tools. • Advanced proficiency in SQL, Python, and cloud environments. • In-depth knowledge of GT4, GTM, and ad-tech platforms. • High level of proficiency with dashboarding tools: Looker Studio, PBI. • Extreme attention to detail and ability to work in a team using agile methodologies. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to