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WPP Media UK Limited

Digital Strategy Planning & Execution Manager

Bogota, Colombia Posted 8 days ago

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Skills this job asks for

Lead generationSocial mediaLeadershipEnglish

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Sponsorship unknown

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About the role

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary and Impact The Digital Strategy Planning & Execution Manager drives the strategic vision and end-to-end management of full-funnel digital media strategies to achieve key client business outcomes, including lead generation, qualified traffic, and conversions. This pivotal role leads the media planning team in crafting data-driven, innovative proposals across programmatic, social media, search, e-commerce, DOOH, CTV, and retail media platforms. By combining strategic market insights with technical depth—including platform integration, pixel implementation, measurement systems, and budget optimization—the Manager bridges high-level strategy with flawless tactical execution. Ultimately, this position drives measurable business impact by maximizing ROI for clients, maintaining financial and operational rigor, and mentoring a high-performing team in a fast-evolving digital ecosystem. Skills and Experience: • Bachelor’s degree in Marketing, Business Administration, Advertising, or related fields. • 6+ years of experience in client management and digital ad platform handling. • Proven leadership in coaching and developing high-performing media planning teams. • Deep expertise in full-funnel digital strategy (Awareness, Consideration, Conversion) aligned with client business goals. • Hands-on knowledge across key digital products: Programmatic, Social Media, Search, E-commerce, DOOH, CTV, and Retail Media. • Strong technical background in platform integrations, pixel implementation, measurement systems, and MarTech solutions. • Proficiency in audience analysis, investment scenario planning, budget optimization, and ROI tracking. • Experience managing operational and financial processes, including invoicing and campaign closures. • Language: English B2 Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge o

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