Executive, Digital Media Planning, Pakistan

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, clients, communities, and planet. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring together the best platforms, people, and partners to create limitless opportunities for growth. At WPP Media, we believe our culture and people are our biggest strengths. In this role, it is critical to embrace WPP and WPP Media's shared values: • Be Extraordinary by Leading Collectively and Inspiring Transformational Creativity. • Create an Open Environment by Balancing People and Client Experiences while Cultivating Trust. • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Reporting of the Role This role reports to the Business Manager 3 Best Things About the Job • Work on innovative digital campaigns across leading global and local brands. • Gain hands-on exposure to major digital platforms including Google, Meta, TikTok, YouTube, Programmatic, and E-commerce. • Develop expertise in audience planning, digital strategy, data analytics, and campaign optimization in one of the world's largest media organizations. In This Role, Your Goals Will Be: In Three Months • Gain proficiency in WPP Media's digital planning tools, media systems, and reporting dashboards. • Build a strong understanding of digital media channels, audience behaviors, and platform capabilities. • Assist in the planning and execution of live digital campaigns. • Develop relationships with key digital media partners and platform representatives. • Support campaign reporting, performance tracking, and optimization recommendations. • Acquire category and competitive landscape knowledge for assigned clients. In Six Months • Independently manage day-to-day planning and execution of digital campaigns. • Develop digital media recommendations aligned with client objectives and KPIs. • Collaborate effectively with strategy, investment, analytics, and content teams. • Deliver campaign performance analyses with actionable insights. • Build strong working relationships with client stakeholders and media partners. In Twelve Months • Become a trusted digital planning partner for assigned accounts. • Lead planning and execution of integrated digital campaigns. • Leverage audience, platform, and performance data to drive media innovation. • Identify growth opportunities and new digital solutions for clients. • Contribute award-worthy and business-driving digital media ideas. What Your Day Job Looks Like at WPP Media • Support the development of digital media plans across paid social, search, video, display, and programmatic platforms. • Prepare media plans, flowcharts, budget allocations, and campaign implementation documents. • Coordinate campaign launches with internal teams and media partners. • Monitor campaign delivery, pacing, and performance against KPIs. • Analyze campaign data and provide optimization recommendations. • Prepare weekly, monthly, and campaign-end performance reports.