Experience (SEO, GEO) Associate Director

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About Mindshare : A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. The Role • Lead and Inspire: You’ll directly manage, coach, and empower a brilliant, growing team of Experience specialists (SEO, GEO, analytics), fostering a highly collaborative and supportive culture. • Client Champion: Act as the day-to-day strategic lead for key accounts, building deeply trusted relationships and ensuring our delivery consistently smashes client KPIs. • Operational Excellence: Drive the high-quality delivery of our Experience products across WPP Media agencies, refining workflows and scaling our frameworks for success. • Commercial Growth: Play a crucial part in the business by supporting pitch responses, spotting fresh growth opportunities within existing portfolios, and keeping projects profitable. • Tech & Innovation: Stay ahead of the curve by playing with the latest tech, from cutting-edge LLMs to smart SEO automation, to keep our strategies sharp and impactful. Ideal Skills and Experience This role is perfect for a strategic, tech-savvy leader who loves mentoring a team just as much as they love diving into SEO analytics and driving brilliant commercial outcomes for top-tier clients. We’re also looking for; • SEO & GEO Mastery: Deep, hands-on expertise across SEO, GEO, analytics, and reporting, with a proven ability to translate complex data into brilliant, actionable strategies. • Leadership Chops: Demonstrated experience in managing, mentoring, and developing mid-level and junior staff, helping them build their craft capability. • Client-Facing Brilliance: Stellar communication and stakeholder management skills, with a track record of driving continuous improvement in client satisfaction. • Commercial Acumen: Solid experience in monitoring project profitability, managing team resourcing, and assisting with scoping and new business pitches. • Tech-Agility: A tool-agnostic, adaptable mindset with the ability to confidently navigate diverse platforms, search engines, and market research tools. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect