Group Experience Director (SEO/GEO)

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About Mindshare : A Leading WPP Media Brand Mindshare, part of WPP, delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders, better for people, planet, and business, by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. The Role The Group Experience Director (SEO/GEO) is a senior leadership role within Mindshare's SEO practice, responsible for overseeing client delivery and specialist team performance across Melbourne and Sydney. Reporting to the Head of SEO, this position is central to positioning Mindshare as the centre of excellence for SEO services across GroupM Australia. The role connects commercial accountability, product development, and people leadership to drive both client satisfaction and sustainable team growth. Success in this role looks like a high-performing, well-structured team consistently delivering measurable results for clients, with revenue targets met and strong client advocacy reflected in Vantage scores. • Leads a mid-senior team of Directors and Associate Directors across Melbourne and Sydney, with full accountability for performance management, career development, and day-to-day team operations • Manages and grows strategic client relationships across GroupM agencies including Mindshare, EssenceMediacom, Wavemaker, and Neo Media, acting as a senior point of escalation and strategic counsel • Oversees commercial performance across the portfolio, including revenue tracking, forecasting, reconciliation, and timely scope renewals to protect profitability • Shapes and evolves SEO product solutions in close collaboration with the Head of SEO, driving service maturity and commercial growth across client accounts • Connects across GroupM agency client partnership teams, performance leads, and third-party platform partners to ensure alignment and maximise channel utilisation • Champions delivery standards and continuous improvement across the team, establishing clear processes, documentation, and training frameworks that lift output quality What You'll Bring • Proven track record leading and developing specialist teams in a media, digital, or SEO environment, with demonstrated ability to build capability, clarity, and a high-performing team culture • Strong commercial acumen, including hands-on experience managing client scopes, revenue forecasting, and profitability across multiple concurrent accounts • Deep understanding of SEO channels and services, with the ability to drive product maturity and connect SEO strategy to broader media planning and campaign frameworks • Demonstrated experience cultivating senior client relationships, developing strategic account plans, and proactively managing performance against client KPIs • Ability to design and improve operational delivery standards across a team, including building scalable processes, documentation, and quality benchmarks • Confident stakeholder management skills, with experience navigating complex, multi-agency or