Implementation & Activation Director - SEM

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Explore your future with Mindshare, part of WPP Media. If this role isn’t 100% aligned, apply anyway and we’ll add you to a specific Talent Pool so we can collaborate on future available positions. Step into a limitless world where your digital expertise will shape the next era of media, giving you the tools, technology, and support to push boundaries and drive growth for some of the world's most iconic brands. About Mindshare : A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. The Role Location: Melbourne We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week. • Drive Digital Excellence: Lead the charge in delivering best-in-class omnichannel media campaigns, overseeing day-to-day operational excellence with a strong, hands-on focus on SEM and performance media. • Strategise for the Future: Construct and present forward-thinking implementation plans and negotiation strategies, leveraging data-led optimisation and advanced targeting to fuel client growth. • Champion Client Success: Act as the critical senior point of contact for clients, offering expert perspectives on the ever-changing digital landscape and ensuring flawless delivery of campaigns and KPIs. • Harness Tech & Innovation: Dive deep into the fast-evolving digital space to deliver unrivalled tech, data, and AI advantages, focusing heavily on driving exceptional Search, Social, VOD, and Display outcomes. • Empower extraordinary people: Motivate, mentor, and empower a high-performing team, fostering a collaborative, inclusive environment where continuous learning and knowledge sharing are celebrated. Ideal Skills and Experience This role is tailor-made for a relentlessly curious, results-driven performance champion who loves turning complex data into creative media solutions, and who gets a genuine buzz out of mentoring a team to achieve extraordinary things. We’re also looking for; • Performance Powerhouse: A proven, results-driven track record in performance media with deep expertise in biddable channels, especially Search (SEM). • Platform Proficiency: Exceptional hands-on knowledge of self-serve digital platforms, backed by a commitment to maintaining industry-leading certifications and accreditations. • Data-Driven Problem Solver: A sharp, inquisitive mind with exceptional attention to detail, capable of examining complex data to extract meaningful insights and articulate exactly what’s working and why. • Master Communicator: Confident and clear communication skills, with a demonstrated ability to prioritise urgent tasks and build deep trust with internal teams, tech vendors, and key client stakeholders. • Authentic Leadership: An optimistic, collaborative leader who brings their