Implementation & Activation Lead (SEM)

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About Open Era Open Era is a world-class, bespoke partnership between WPP Media and Suncorp, one of Australia’s largest and most iconic insurance groups. This custom agency model brings together the best minds, tools, and technologies to shape the next chapter of growth—powered by openness, intelligence, and orchestration. We flex with Suncorp’s diverse brand portfolio, including household names like AAMI, GIO, Suncorp, Shannons, Apia, and Vero. These brands are not only leaders in insurance—they are leaders in creativity, ingenuity, and customer connection. We are building a team that thrives on: • Openness: To change, to collaboration, to accountability. • World-Class Standards: Delivering the best work from Australia, for Suncorp. • True Partnership: Working with transparency and healthy tension—we challenge for better every time. • Growth Mindset: Focused on outcomes, performance, and policy impact. • Future Focus: Never complacent, always evolving to meet what’s next. Role Summary and Impact The Performance Lead is the senior performance leader for Suncorp within Open Era and reports directly to the Open Era Head of I&A. It is a critical leadership role, ensuring we are setting our clients, our people, and our agency up for success now and in the future. You will collaborate closely with other product and client leaders to shape an agency our people are proud to work at and our client and media partners are proud to work with. This role is accountable for leading performance-led implementation planning, activation, optimisation, and measurement across the Suncorp portfolio. You will ensure every dollar of performance investment is directly connected to measurable business outcomes, policy growth, portfolio priorities, and long-term customer value. Core Responsibilities Client Advisory & Strategic Leadership • Senior Performance Advisor: Act as the senior performance media advisor across the Suncorp portfolio, providing strategic direction on Search and broader performance channels. • Drive System Connectivity: Build deep partnerships with the Suncorp Performance team to ensure media, customer experience (CX), conversion rate optimisation (CRO), and digital priorities work as one integrated system. • Translate Data to Insights: Translate complex performance data and industry developments into clear, actionable business recommendations for senior clients. • Portfolio-First Stewardship: Champion a portfolio-first approach that balances brand growth, performance outcomes, and commercial objectives across all Suncorp brands. • Secure Strategic Alignment: Ensure performance recommendations are aligned to Suncorp's objectives, budget priorities, and future growth ambitions. • Proactive Optimisation: Provide ongoing proactive recommendations that improve campaign effectiveness, efficiency, and competitive advantage. Product, Technology & Innovation • Lead the Performance Product: Own and elevate the performance media product across Search, Social, Programmatic, emerging AI-driven channels, and future performance capabilities. • Omnichannel Integration: Partner closely