Influencer Manager

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Job Title: Influencer Manager Location: Serbia About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Key Responsibilities: Client Communication & Management: • Serve as a primary point of contact and collaborate closely with influencer managers on the client side. • Participate in and lead client meetings to discuss campaign strategies, performance, and future opportunities. • Build and maintain strong, lasting relationships with the client, ensuring high levels of satisfaction. Campaign Strategy & Planning: • Develop comprehensive strategies for influencer campaigns, ensuring strict adherence to client briefs, objectives, and budgetary constraints. • Continuously monitor the local influencer market, identifying emerging trends, key players, and opportunities to inform and enhance strategic direction. • Conduct competitive analysis and identify market opportunities, providing clients with well‑grounded strategic recommendations. Third-Party & Influencer Relations: • Effectively communicate with and manage third-party stakeholders (influencers, media partners, designers, production studios). • Lead negotiations, contracting, and briefing processes with influencers and other partners to ensure alignment with campaign KPIs and goals. Campaign Execution & Monitoring: • Oversee the end-to-end implementation of influencer campaigns. • Ensure all deliverables and aspects of communication projects meet required quality standards and client expectations. • Verify content compliance with client brand guidelines and standards, ensuring timely publication of materials across all platforms. • Actively participate in events and filming sessions with influencers, facilitating the creation and capture of high-quality User-Generated Content (UGC). Performance Analysis & Reporting: • Monitor and report on campaign results against defined Key Performance Indicators (KPIs). • Extract key learnings from campaign data and formulate actionable insights for continuous improvement and future strategy refinement. • Crisis Management & Trend Spotting: • Monitor the local landscape for potential influencer-related issues or crises and proactively implement appropriate response strategies. • Admini