Influencer Marketing Lead

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . About EssenceMediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact • Development and implementation of comprehensive influencer marketing strategies. • Market research, audience analysis, and trend forecasting. • Definition of KPIs and measurement frameworks. • Identification, outreach, and selection of influencers. • Building and maintaining a strong network of relationships with influencers in the Mexican market. • Managing campaigns from start to finish, including developing briefs, overseeing content, ensuring legal compliance, negotiating contracts, and managing budgets. • Overseeing content review and approval. • Serving as the primary point of contact for Coca-Cola Mexico’s brand teams. • Fostering collaborative relationships with influencers and internal teams. • Tracking, analyzing, and reporting on campaign performance. • Utilizing influencer marketing platforms and analytics tools. • Staying abreast of the latest trends and innovations in influencer marketing globally and in Mexico. • Identifying opportunities to innovate and lead in the influencer landscape. Skills and Experience • Field of study: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. • Fluency in English (written and spoken) is required. • Experience with CPG/FMCG (fast-moving consumer goods) brands, ideally in the beverage industry. • More than 5 years of dedicated experience in influencer marketing. • Knowledge of influencer marketing platforms and analytics suites (e.g., Upfluence, Brandwatch, CreatorIQ, HypeAuditor), as well as analytics tools for trac