Influencer Marketing Manager – The Coca-Cola Company

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . EssenceMediacom: EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact We are seeking a dedicated and experienced Influencer Marketing Manager to join our team, supporting The Coca-Cola Company (TCCC) . As creator marketing investments continue to grow across TCCC brands, this role will play an important part in strengthening and scaling our influencer marketing capabilities. The Influencer Marketing Manager will be responsible for developing and executing influencer strategies aligned with business and brand objectives, while supporting always-on communications and the implementation of new creator marketing capabilities. The role will oversee influencer marketing initiatives end-to-end, bringing together strategy, execution, stakeholder coordination, measurement, and continuous optimization. Working closely with internal teams, agencies, creators, technology partners, and other cross-functional stakeholders, the Influencer Marketing Manager will help establish effective ways of working and identify opportunities to drive greater impact from creator marketing investments. Key Responsibilities • Develop and present influencer marketing strategies aligned with business and brand objectives. • Lead end-to-end influencer marketing campaigns, including planning, briefing, creator selection, content approvals, publishing, and performance tracking. • Build and scale influencer marketing capabilities, processes, and operating models to drive efficiency and long-term growth. • Manage relationships with agencies, creators, technology partners, and cross-functional stakeholders to ensure seamless execution. • Lead test-and-learn initiatives to validate new creator, content, platform, and audience approaches. • Effectively manage campaign budgets and identify opportunities to improve return on investment. • Analyze campaign performance, extract actionable insights, and translate learnings into optimization recommendations. • Monitor industry trends, emerging platforms, creator economy developments, and innovations to identify growth opportunities. Skills and Experience • 4+ years of experience in influencer marketing, digital marketing, media, strategy, or related fields. • Strong English communication skills, both written and spoken. • Strategic and analytical mindset, with the ability to translate business challenges into actionable plans and measurable outcomes. • Strong stakeholder management and organizational skills, with excellent follow-up capabilities. • Ability to work effectively across cross-functional teams, agencies, platform partn