Junior Activation Specialist

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Junior Activation Specialist Job Title: Junior Activation Specialist Department: Media Management & Delivery, Digital Company: WPP Media Location: Belgrade Seniority level : Junior S4-P1 About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. About the Role: WPP Media team is looking for a highly motivated and detail-oriented Jr. Activation Specialist, Search to join our growing Media Management and & Delivery team. In this role, you will implement and optimize digital media campaigns that meet and exceed client expectations. Success is measured by meeting KPIs and deadlines agreed with client and client satisfaction with digital campaign implementation (as per client evaluation systems or solicited feedback). Responsibilities: • KPI forecasts and media plans development, using inputs from client account teams and accumulated data from previous activities • Providing inputs (e.g. creative specifications, planning KPIs, targeting capabilities) to account teams • Execution of Digital Biddable campaigns in line with established KPIs and implementation strategy, with a primary focus on Social, Video, Display campaigns, but not exclusively • Regular campaigns’ monitoring, Q&A, data accuracy verification, and client reports delivering; keeping client team updated on biddable activities status • Digital Biddable campaigns optimization based on ongoing and past campaigns’ performance analyses to meet or exceed client’s expectations • Work closely with other internal departments and advertising platforms representatives (such as Google, Meta, TikTok) to develop fully integrated paid media campaigns • Support client account team in client and agency meetings • Assistance in annual strategy preparation in collaboration with other teams Desired Skills and Experiences: • Excellent verbal and written communication skills, attention to detail. • Proficiency in English (minimum B2 level). • Proficiency in MS Office suite (Excel + PowerPoint). • Ability to understand and navigate the fundamentals of digital advertising - general understanding of the role of each channel (social, video, search, etc.), trends, tools, etc. • While not mandatory, certifications in platforms such as Google Ads, M