Manager, Content Planner

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Unite WPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for some of our most strategic clients. We bring together talent and capabilities across disciplines—media, creative, strategy, commerce, and analytics—to operate as one unified team. Our focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact across the business. About the Role Act as the operational and strategic driver of end-to-end content deployment, ensuring that every piece of creative—across national media, retail media, eCommerce, social, and influencer ecosystems—is planned, adapted, and delivered in a way that maximizes effectiveness and accelerates learning cycles. You will translate content strategy into content calendars, rotation plans, asset maps, and format requirements, ensuring the right creative shows up in the right place at the right time. Partnering with Creative Insights, Creative Adaptation, Media Planning, Retail, and Influencer teams, you ensure our content system is tightly integrated across the full funnel and responsive to platform signals and performance insights. This role is central to building an agile, high-performing content engine—one that enables rapid testing, iteration, and deployment across our Beauty & Wellbeing brands, which include some of the world’s most culturally influential names: Dove, Vaseline, SheaMoisture, TRESemmé, and Nexxus. Key Responsibilities 1. Full-Funnel Content Planning & Deployment • Own the development of asset deployment calendars, content rotation plans, and platform-by-platform creative needs across national media, retail media, and eCommerce • Translate content strategy into operational plans—identifying formats, aspect ratios, versions, messaging needs, and cutdowns required for each channel. • Ensure creative readiness for monthly performance optimization cycles, supporting Rapid ROI workflows and creative testing agendas. • Build and maintain content maps that connect messaging, objectives, audiences, and formats across the entire funnel. 2. Cross-Functional Integration • Partner with Media Planning (national + retail media + eCommerce) to align deployment plans with media flighting, audience goals, and platform requirements. • Collaborate with the Influencer Capability Manager to incorporate creator content into deployment plans. • Work closely with Creative Insights to understand what’s working, what’s not, and how to evolve deployment patterns based on creative performance. • Coordinate with Creative Adaptation to ensure assets are versioned, labeled, and delivered accurately and on time. 3. Performance-Led Creative Optimization • Integrate insights from Creative Insights and media performance into future deployment cycles • Adjust content rotations based on platform trends, creative degradation curves, and signal loss • Identify opportunities to scale winning creative and sunset low-performing asse