Media Planning Senior Associate

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About Our Brands Wavemaker : Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. EssenceMediacom: EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Mindshare: Mindshare, part of WPP, delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. Job Location: Taipei, Taiwan Language Requirement: Native or Fluent in Mandarin Chinese. Fluency in English is a must. Role Summary and Impact 1. Develop and follow best practices and procedures/process for media planning & operations 2. Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs 3. Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies 4. Provide guidance to the team on planning, operations, and optimization of media campaigns. 5. Collaborate closely with internal stakeholders to ensure the campaign's smooth implementation 6. To update the team and clients on new trends and changes in the media landscape (e.g. new media vendors, new ad formats, etc.) Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 1. Around 4-5 years of experience in media agency 2. With leadership track record, guiding a small team 3. Experience working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources 5. Competent in media planning and buying across all platforms with a good understanding and working knowledge of digital media. 6. Shows a depth of understanding of the industry, business, brands and consumers in client conversations. 7. Possess strong thought leadership and ability to tell a compelling digital story. 8. Positive team spirit with the willingness to go the extra mile and passion for thinking outside the box. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinar