Jobs / Colombia / WPP Media UK Limited

WPP Media UK Limited

Senior Associate, Client Analytics, GOC

Barranquilla, Colombia; Bogota, Colombia; Medellin, Colombia; Mexico City, Mexico Posted 8 days ago

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A/B testingStatisticsTranslationEnglishExcelGoogle AdsProject managementCommunicationSQLPython

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About the role

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Associate, Client Analytics who will: • Measure the success of marketing and advertising executions , delivering actionable insights that help MFG teams improve and innovate their work. • Collaborate with Analytics and cross-disciplinary teams across New York, Chicago, San Francisco, and Los Angeles , supporting continuity and alignment across teams. • Manage marketing data collection, cleaning, analysis, and evaluation , applying measurement methodologies such as A/B testing, Matched Market Tests, and statistical validation . • Champion real-time data quality assurance, input, and formatting to support the successful implementation of media measurement initiatives. • Proactively identify and resolve program and project issues , escalating them appropriately when necessary. • Transform data into clear, visually compelling presentations . • Communicate advertising campaign findings through data storytelling , translating results into actionable insights and recommendations. • Build knowledge across different practices to tailor insights and recommendations to specific business and client needs. • Stay current on MFG’s product offerings and understand their implications for analytics and measurement. • Support and occasionally manage conversations with vendors and clients . We encourage professionals with experience in digital media execution across Search, Social, and Programmatic , combined with strong analytical skills, to apply. Skills and Experience If this opportunity looks right for you, we are looking for candidates who have: • A bachelor’s degree from a top-tier college , with a 3.0 GPA or equivalent , in Analytics, Technology, Marketing, or Advertising , or equivalent professional experience. • At least C1 English proficiency or equivalent. • 1–3 years of professional experience in marketing analytics , preferably within a media agency . • Proficiency in Excel and PowerPoint ; experience with Google Workspace is a plus. • Exposure to the measurement of both Brand and Direct Response marketing campaigns . • Experience with core advertising platforms such as Google Ads, Meta Ads, and CM360 . • Strong project management skills , with the ability to manage multiple tasks and priorities. • Strong verbal and written communication skills , including the ability to present insights clearly. • Excellent attention to detail , organizational skills, and the ability to work efficiently under pressure. • Strong analytical thinking and a passion for using numbers and data to solve problems . • Experience with generative AI tools such as Gemini and ChatGPT is a plus. • Experience with programming languages such as R, SQL, and Python is a plus. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary , investing in our employees to inspire transforma

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