Senior Associate, Digital Media Planning, Pakistan

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Summary and Impact: We are currently looking for a Senior Associate, Digital Media Planning, Pakistan to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand/account. You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes/maintenance of media plans. Reporting of the role This role reports to: Business Manager 3 best things about the job: • A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world. • Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field. • Be an expert hybrid planner in both traditional and digital mediums. In this role, your goals will be: In three months: • Being up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations. • You would have a pulse of the business category & knowledge of competitive frame. • Worked on moderate scaled live campaigns • Have initiated contact with key media partners and understood the baseline of their offerings particularly digital. • Connected with internal specialist & external stakeholders' units to integrate solutions. In six months: • Being able to comprehend and apply our proprietary planning framework model in key campaigns. • You would have landed live; larger scaled campaigns. • You will have started to build relationships with the key decision makers within the current client portfolio. • Master a flawless media execution process, working alongside various stakeholders. In 12 months: • Develop a strong category acumen - from a media and business point of view. • Identify a pipeline of commercially viable solutions to support our client’s goals. • Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning. What your day job looks like at WPP Media: • Develop strategy for brands including annual phasing and b