Senior Associate, Direct Activation (Senior Buyer)

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . ROLE OVERVIEW WPP Media is looking for a seasoned, detail-oriented, and collaborative media professional to join our Direct Activation team as a Senior Associate, Direct Activation . This is a cross-functional media investment role with a primary focus on TV , Radio and Digital Direct . HOW YOU WILL MAKE AN IMPACT Drive Investment & Media Strategy • Support and lead the development and execution of media investment recommendations by gathering marketplace intelligence, issuing RFPs, and evaluating opportunities. • Manage vendor relationships across Radio and Digital Direct, understanding their offerings, audience delivery, pricing models, and value propositions. • Represent the activation team in high-level vendor negotiations, industry discussions, and client-facing meetings. • Translate approved media strategies into accurate, highly effective media buys across direct digital and traditional broadcast platforms. Own Campaign Activation & Stewardship • Lead the end-to-end execution and maintenance of media investments utilizing MediaOcean for buy entry, insertion orders, trafficking coordination, and billing reconciliation. • Work closely with Planning and Ad Operations teams to ensure flawless, on-time campaign launches. • Monitor ongoing campaign delivery and proactively address discrepancies, audience delivery shifts, or performance issues with meticulous buy tracking and documentation. Use Data & Analytics to Optimize Performance • Leverage tools such as NLogic and Lens to evaluate audience trends, performance data, and campaign reach. • Conduct pre-campaign validation checks to guarantee accurate setup and measurement. • Lead post-campaign analyses and extract strategic insights to inform future media investments. • Maintain complete accuracy across client budgets, buy specs, and investment tracking ledgers. WHAT SUCCESS LOOKS LIKE In this role, success means becoming a dependable leader on the team who can: • Independently manage complex campaigns accurately, efficiently, and on schedule. • Take end-to-end ownership of assigned client investments from initial plan to final financial reconciliation. • Foster strong, collaborative relationships with external media partners, clients, and internal teams. WHAT YOU BRING • Experience: At least 2 years of hands-on media buying, planning, or investment experience in a media agency environment with exposure to radio and direct digital channels. • Core Systems: Demonstrated expertise and daily hands-on proficiency with MediaOcean is required. • Channel Expertise: Proven track record in TV , Radio and Digital Direct media buying. • Analytical Tools: Prior experience or familiarity with NLogic or Lens is considered a strong asset. • Numerical Agility: Comfortable managing substantial client budgets, with sharp mathematical and analytical skills. • Leadership & Autonomy: Strong initiative and confidence to work independently, make sound decisions, and represent leadership in key discussions. • Organization & Detail: Outstanding organizational and time-management skills with the ability to manage multiple delivera