Senior Associate, Media Activation

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary & Impact As a Senior Associate within Media Activation, you will support the planning, execution, optimization, and reporting of paid search and programmatic media campaigns. You will collaborate closely with planning, analytics, ad operations, and other activation teams to deliver campaigns that support client business objectives and performance goals. You will also have opportunities to participate in client status meetings, contribute campaign insights, and help Associates strengthen their platform and organizational skills. The ideal candidate brings hands-on experience with Google Ads, The Trade Desk, or DV360 and is curious, accountable, collaborative, and eager to continue developing their media activation expertise. Key Responsibilities • Support the planning, execution, optimization, and reporting of paid search and programmatic media campaigns. • Activate campaigns across platforms such as Google Ads, The Trade Desk, and DV360. • Translate media plans and client objectives into accurate campaign builds, targeting strategies, and platform settings. • Conduct keyword, audience, competitive, and marketplace research to inform campaign recommendations. • Monitor campaign pacing, budgets, delivery, and performance against established KPIs. • Analyze platform and campaign data to identify trends, optimization opportunities, and areas for improved performance. • Make campaign adjustments related to bidding, budgets, targeting, audiences, keywords, placements, and other activation levers. • Develop clear performance updates, reports, and actionable insights for internal teams. • Collaborate with planning, analytics, ad operations, and other activation teams to support integrated campaign execution. • Participate in internal meetings and contribute to recurring client status updates as appropriate. • Maintain accurate campaign trackers, media documentation, budget records, and billing information. • Perform campaign quality assurance to ensure builds, budgets, targeting, tracking, and creative assets are implemented correctly. • Stay current on platform updates, media trends, emerging technology, and evolving search and programmatic capabilities. • Provide Associates with guidance on campaign organization, platform execution, and established activation processes. • Use approved tools and technology to support research, quality assurance, brainstorming, and workflow efficiency. Skills & Experience • 2+ years of relevant experience in paid search, programmatic media, digital activation, media buying, or a related field. • Hands-on experience with at least one of the following platforms: • Google Ads • The Trade Desk • DV360 • Google Ads experience is strongly preferred. • Experience supporting campaign setup, trafficking, optimization, pacing, and performance reporting. • Understanding of paid search and programmatic campaign fundamentals. • Ability to interpret campaign data and translate findings into clear recommendations. • Strong proficiency in Microsoft Excel and comfort working with numbers, statistics, and performance data. • Strong org