Senior Associate, Social, Philippines

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary This role is within WPP Media where you will be instrumental in performing Social campaigns for a portfolio of WPP Media clients as a Social Associate. INDIVIDUAL RESPONSIBILITIES • Lead the execution and optimization of Paid Social campaigns across major platforms (e.g., Facebook, LinkedIn, Twitter), ensuring alignment with campaign objectives and agency standards. • Collaborate with managers and strategists to co-develop full-funnel social strategies (awareness, consideration, conversion), incorporating platform-specific best practices and advanced features. • Manage Paid Social activations across core and emerging platforms (e.g., LINE, TikTok, Snapchat, Pinterest), providing platform-specific insights and recommendations to enhance campaign performance. • Analyze campaign performance mid-flight and post-launch, delivering actionable insights and optimization plans to internal teams and clients. • Maintain up-to-date certifications (e.g., Meta Blueprint, Twitter Flight School) and proactively apply learning to improve campaign outcomes. • Take ownership of select cross-functional or innovation-driven projects, contributing to process improvements and test-and-learn initiatives. • Any other project or tasks as assigned from time to time. GROUP RESPONSIBILITIES • Demonstrate strong understanding of WPP Media clients’ priorities, campaign KPIs, and client business objectives to influence planning and execution decisions. • Provide consultative input to internal teams on evolving media behaviors, social platform innovations, and audience engagement strategies. • Proactively identify performance gaps and recommend data-driven solutions to enhance effectiveness and efficiency of campaigns. • Resolve campaign delivery challenges with minimal supervision, and escalate complex issues with a clear solution-oriented approach. • Ensure financial and operational compliance with WPP Media processes and contribute to audit-readiness and documentation. • Actively contribute to team knowledge sharing by mentoring junior team members and participating in training sessions or case study presentations. • Continuously expand and share knowledge and understanding of new trends, channels and technologies across social activation. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.