Senior Director - Reporting

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Title Senior Director – Reporting Department Technology Location Mumbai WPP Media is WPP’s global media collective About WPP Media In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to deliver unparalleled growth for our clients. Role purpose At WPP Media, technology is at the heart of everything we do, and it is WPP IT’s mission to enable everyone to collaborate, create and thrive. WPP IT is undergoing a significant transformation to modernise ways of working, shift to cloud and micro-service-based architectures, drive automation, digitise colleague and client experiences, and deliver insight from WPP’s data and reporting platforms. The Senior Director – Reporting will be responsible for driving the development, enhancement, maintenance, and support of enterprise applications, reporting solutions, and Microsoft SQL Server-based platforms. The role requires a strong combination of application development capability, SQL Server expertise, reporting understanding, and business-facing delivery experience. Working closely with business users, market SMEs, technology teams, and cross-functional stakeholders, you will understand business requirements, translate them into scalable technical solutions, and ensure reliable delivery across Development, UAT, and Production environments. You will play a pivotal role in bridging business requirements and technical execution, ensuring that applications, databases, and reporting solutions are robust, secure, high-performing, and aligned with business needs. Key Responsibilities • Design, develop, enhance, test, and maintain enterprise applications using the Microsoft .NET technology stack. • Develop and maintain ASP.NET web applications and Windows desktop applications using WinForms / WPF. • Build reusable, scalable, and maintainable application components aligned to business and technology requirements. • Perform application debugging, troubleshooting, performance tuning, and production issue resolution. • Participate across the full Software Development Life Cycle, including requirement understanding, design, development, testing, deployment, and support. • Design and develop complex SQL Server stored procedures, optimized queries, and database objects. • Perform SQL query tuning, database performance optimization, and support database design based on business requirements. • Ensure data integrity, consistency, security, and reliability across application and reporting databases. • Support SQL Server administration activities including performance monitoring, index maintenance, job scheduling, and SQL Server Agent jobs. • Troubleshoot database issues and support SQL Server performance improvement initiatives. • Support application and database deployments across Development, UAT, and Production environments. • Provide production support and resolve application, reporting, and database issues within agreed SLAs. • Interact directly with business users to understand issues, gather requirements, and translate them into technical solutions. • Perform root cause analysis for recurring i