Senior Manager, Insights & Analytics, GOC

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Manager who will: • Report directly to the VP of Investment & Partnerships , connecting media investment strategy with business intelligence and owning the end-to-end data workflow for partner spend forecasting, tracking, and performance validation . • Extract, analyze, and validate spend forecasts from CoreM , WPP Media’s proprietary client spend forecasting dashboard. • Gather and consolidate forecasts across Agency Client Teams, MM&D Solutions, and MM&D Activation , covering programmatic, social, advanced TV, linear TV, radio, out-of-home, and print . • Build and maintain unified reporting models that combine CoreM forecasts with agency, Solutions, and Activation data across deal and non-deal partners. • Produce recurring deal-partner spend pacing reports , identifying trends, risks, and potential shortfalls that could affect trading commitments. • Extract spend pacing data from MediaOcean and reconcile it with vendor delivery data to monitor partner performance. • Investigate and resolve discrepancies between forecasted spend and actual delivery , collaborating with vendors and agency teams to ensure accurate reporting. • Use Canadian market intelligence sources, including nLogic Lens, Comscore, CRTC, and Guideline , to validate investment decisions and contextualize performance. • Develop data-backed presentations and supporting materials for publisher negotiations and strategic partnership reviews. • Identify opportunities to automate data collection and reporting , improving operational efficiency, consistency, and data quality. • Collaborate closely with agency teams, Solutions and Activation specialists, and external media partners to communicate findings and support investment decisions. Skills and Experience • Bachelor’s degree in Business, Marketing, Business Analytics, Project Management , or a related field. • 3–5 years of professional experience in media planning, media buying, investment, or analytics. • Deep understanding of the Canadian media landscape , including regulators, publishers, and vendor ecosystems. • Experience with media investment and measurement tools such as MediaOcean/Prisma, nLogic Lens and FT, Comscore, and Airware . • Advanced Excel proficiency , including nested formulas, pivot tables, Power Query, and data modeling . • Experience using Tableau and/or Power BI to develop dashboards and communicate findings. • Basic knowledge of SQL is a plus. • Proficiency in PowerPoint, Word, and Outlook . • Strong analytical and problem-solving skills, with the ability to interpret complex datasets and translate findings into actionable recommendations. • Excellent attention to detail and data quality assurance skills , particularly when validating forecasts, reconciling delivery data, and investigating discrepancies. • Strong project and time management skills , with the ability to coordi