SEO Associate Director

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Explore your future with Mindshare, part of WPP Media. If this role isn’t 100% aligned, apply anyway and we’ll add you to a specific Talent Pool so we can collaborate on future available positions. This is your chance to lead a dynamic team at the forefront of media, helping our clients achieve their wildest ambitions. About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . About Mindshare : A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. The Role Location: Melbourne We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week. • Lead the charge on cutting-edge SEO, CRO, and Web Analytics strategies for a portfolio of top-tier clients. • Drive business growth by developing influential client relationships and spotting new opportunities to deliver amazing results. • Collaborate with our Biddable Media and Adtech experts to create powerful, integrated digital campaigns. • Mentor and inspire a rapidly growing team, guiding their careers and fostering a culture of excellence. • Champion the value of owned media, sharing your expertise and elevating the knowledge of the entire agency. Ideal Skills and Experience You’ll thrive in this role if you you’re a strategic and influential leader who loves to inspire a team and lives for delivering data-driven, best-in-class results. We’re also looking for; • A seasoned pro with a strong background in SEO management and proven experience leading a team to success. • An expert in crafting and delivering innovative SEO strategies, with a deep understanding of how it integrates with SEM. • Mastery of industry-leading tools like Ahrefs, SEMRush, Google Analytics, and Screaming Frog. • Exceptional client relationship and project management skills, with a knack for keeping everything on track. • Confidence in financial scoping,