WPP Media | 2027 Graduate Trainee Programme

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Reports To: Vice President, Media Delivery and Operations Function: Media Management & Delivery Location: Hong Kong Role Summary and Impact This comprehensive 18-month rotational program is designed to build the next generation of industry leaders. As a Graduate Trainee, you will gain hands-on experience through concentrated rotations across key business functions. This program will provide a deep understanding of the biddable media ecosystem (including Ad-Operations, Programmatic, Search, Social, and SEO), Data & Technology, and Research. In addition to media expertise, you will gain valuable leadership exposure by helping to shape our company culture and leading company-wide events as a member of our Young Committee (Y-Co), preparing you for a fast-tracked career as a subject matter expert within WPP Media. Core Responsibilities: Rotational Development: Actively participate in rotations across Biddable Media (Ad-Operations, Programmatic, Paid Search, Paid Social, SEO) and Data & Tech (Research) to build specialist expertise. Campaign Management & Execution: Drive the end-to-end management of advertising campaigns, including setup, execution on major biddable platforms, and performance analysis. Performance Optimization: Analyze campaign data to identify trends and insights, providing actionable recommendations to improve campaign performance and achieve client objectives. Data Storytelling & Application: Structure and visualize campaign data to build compelling client reports and performance dashboards, contributing to the development of data-driven media strategies. Uncover Strategic Insights: Provide foundational research on competitor intelligence, market trends, and consumer behavior that directly informs client media strategy. Stakeholder Collaboration: Work closely with internal teams and external partners to ensure seamless campaign execution and foster strong professional relationships. Leadership & Cultural Contribution: Gain leadership development experience by participating in the company's Young Committee (Y-Co), contributing to the planning and execution of key company-wide events and initiatives. Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Required Skills & Experience: • Final year university student or recent graduate. Early career professionals with 1-2 years of relevant experience are also welcome. • A strong passion for the media, data, and technology landscape. • An appreciation for data and numbers, with the ability to translate findings into campaign insights. • Excellent communication skills and a collaborative, team-oriented mindset. Desired Skills & Experien