Senior AI Growth Strategist CRM (m/f/d)

At SIXT, we are rethinking how CRM works from the ground up — moving from manually operated campaigns toward an AI-powered agent network that handles segmentation, content, personalization, and orchestration autonomously. We are at the beginning of this journey, and we are looking for people who want to help build it. As Senior AI Growth Strategist CRM based in Lisbon, you will be part of a CRM team split between Lisbon and Munich. You will shape the AI roadmap that takes our CRM to the next level, uncovering the growth opportunities that make every customer interaction smarter, faster, and more relevant, and the way we work more efficient. This is a role for someone who wants to know our product inside out, sees every touchpoint through the customer's eyes, and wants to dig into the technical foundation of our CRM to make it better. Someone who has the operational curiosity and AI drive to turn that understanding into autonomous systems that work. Sound like your kind of challenge? Join Team Orange. YOUR ROLE AT SIXT • You shape our AI roadmap for CRM. Spotting the biggest growth opportunities, weighing and prioritizing them and turning them into agentic solutions that make our CRM more efficient, more effective, and more impactful for our customers • You analyze our current technical CRM setup — where data originates, how audience logic is constructed, what creates friction in the process — understand its dependencies and limitations, and improve it. Replacing manual processes with agents, so human effort goes into strategy, not execution • You work closely with your CRM colleagues to understand their use cases, needs, and requirements, so the tools and agents we build fit real day-to-day work. And you onboard the team so the solutions are adopted and used with confidence • You work with Tech, Analytics, and Product to enrich the CRM data catalogue for better segmentation signals, richer personalization inputs and fewer blind spots • You bring the customer's perspective into everything you build, understanding what our customers truly need and which data signals matter, so our agents make decisions that are relevant to the people on the other end • You build the AI agent network that powers CRM across the team. Agents that decide when to reach out, through which channel, and with what message, and that test and optimize their own performance. Designing the logic for segmentation, content generation, personalization, and orchestration so the system runs and improves autonomously YOUR SKILLS MATTER • Experience  You bring 3+ years in MarTech or Marketing Automation — ideally from a mobility, airline, or travel and hospitality company — and you can point to measurable outcomes you personally drove • Product & Customer Understanding  You are eager to understand our product in depth. You bring a customer-centric mindset and the ability to translate customer needs into meaningful data signals. • Technical Understanding & Operational Curiosity  You are drawn to understanding how things actually work beneath the surface and use that understanding to build better, faster, more autonomous systems • AI Problem-Solving & Innovative Thinking  You actively use AI coding and automation tools such as Claude Code to build real things — agents, pipelines, tooling — not just to speed up existing tasks but to replace them entirely with smarter systems. You think big and bring creative, unconventional, agentic ideas to the problems you take on • Strategic Judgement & Prioritization You make clear, well-founded value-driven decisions. You weigh impact against effort and risk, sequence initiatives into a roadmap, and bring stakeholders along. You can show how your decisions moved the needle. • Bias for Action  You value speed over perfect