Enablement Manager, Public Sector

BUILD A SAFER WORLD. TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure. As the Enablement Manager for the Public Sector GTM Team at TRM Labs, you will play a critical role in scaling a high-performing Public Sector sales organization during a period of rapid growth. With new Account Directors joining and increasing specialization across GTM, this role ensures Public Sector sellers ramp quickly, execute consistently, and maintain the disciplined sales motions required for mission-focused government customers. This is an execution-focused enablement role. You will translate Public Sector leadership’s strategy into repeatable onboarding, training, and content programs—delivered with speed, quality, and precision. You’ll own onboarding materials, playbooks, micro-trainings, and content systems, ensuring sellers always have up-to-date, accurate, and accessible resources. You will also partner closely with managers to reinforce qualification, procurement navigation, multithreading, and deal execution fundamentals through structured coaching support. The impact you will have: - Execute and continuously improve Public Sector onboarding experience by assembling or refreshing core modules within 7 days of new hire confirmation and accelerating new seller readiness by 25–30%. - Update playbooks and core content within 3 business days when Public Sector leadership flags messaging drift, procurement nuance, or recurring objections. - Design and deliver sector-specific training and micro-enablement—including one-pagers, talk tracks, scenarios, or short practice sessions—within 72 hours of execution gaps identified by managers. - Reinforce disciplined sales execution through structured deal-support collaboration with managers (qualification rigor, evaluation plans, procurement-path mapping, stakeholder strategy). - Maintain an organized, high-adoption Public Sector content system (e.g., Dock) with >90% usage, ensuring pitch, discovery, and competitive materials remain current and easy to find. - Track and analyze onboarding, adoption, and early-funnel metrics, sharing insights and adjustments that improve deal quality, consistency, and forecast accuracy. - Partner cross-functionally with Product, PMM, and Sales Leadership to ensure Public Sector messaging is consistent, mission-aligned, and reinforced across all seller-facing resources. What we’re looking for: - 3+ years in sales enablement, sales training, or Public Sector sales/sales leadership—with demonstrated ability to coach or enable Public Sector sellers. - Proven ability to rapidly build and update sales content, onboarding modules, and training resources in a fast-paced environment. - Experience supporting sales teams that sell to federal, state, or local government—preferably cybersecurity, fintech, or mission-oriented technology. - Strong understanding of qualification, procurement cycles, multithreading, evaluation plans, and government buying processes. - Hands-on experience with sales enablement tools (e.g., Dock, Salesforce, Gong or equivalent) and the ability to quickly implement workflows that improve consistency and adoption. - Exceptional communication and facilitation skills, with the ability to translate complex concepts into simple, repeatable, frontline-ready guidance. - Analytical mindset with the ability to track program impact, measure adoption, and identify execution gaps early. - Demonstrated ability to collaborate across Product, PMM,