Senior Product Marketing Manager

About the Role We are hiring a Senior Product Marketing Manager to join our team. You will own how DataSnipper’s products are understood and chosen in a crowded AI landscape. You will be the voice of competition, the buyer, and the message across Marketing, Sales, Customer Success, and Product. You will join a small Product Marketing team where your work directly affects pipeline growth globally. About DataSnipper We believe trust is essential to how society works. Every day, we rely on information that's been independently verified, from financial statements to the products we buy, to the sustainability claims companies make. Behind that trust are audit and finance professionals who examine evidence, verify information and hold organizations accountable. At DataSnipper, we build AI solutions that empower those professionals to make those judgements. With Alwin by DataSnipper, our new agentic platform, AI agents now take on end-to-end audit and finance procedures, while every conclusion stays traceable to its source. That frees professionals to focus on the judgment and expertise that make their work so important. We're trusted by Fortune 500 companies, government agencies and all Big Four audit firms. Today, more than 600,000 professionals across 3,000+ organizations in 175 countries rely on our platform, and in 2025 alone DataSnipper delivered more than $1.4 billion in productivity savings to its customers. Backed by a $100 million Series B led by Index Ventures, at a $1 billion valuation, we've built a strong foundation for what's next. And as proud members of 1% for the Planet, we care about how we grow, not just how fast. What You Will Do Competitive Intelligence • Own competitive intelligence end-to-end: track competitors, draft the insight, and turn it into positioning. • Build and maintain battlecards, objection handling, and playbooks for Sales and Marketing. • Partner closely with Sales and Product leadership to ensure content is used, measurable, and effective. • Set up a feedback loop between Sales, Marketing, and Product, and bring market input into roadmap discussions. Buyer Personas • Create and maintain buyer personas for our key audiences. • Ground them in customer research, win-loss, and sales input. Keep them current. • Work with Sales to sharpen ICP and qualification criteria. Messaging • Evolve product positioning, value propositions, and messaging that set us apart from competitors. • Translate complex AI capabilities into clear customer value. • Keep messaging consistent across web, content, campaigns, and sales. What Success Looks Like • Sales teams are fully equipped with enablement content they actually use. • Product messaging is consistent and clearly different from competitors. • Personas and messaging reflect what we hear in the market. • DataSnipper’s value proposition becomes easier to understand, harder to compete with, and stronger across all channels. What You Bring • 6–8 years of B2B SaaS Product Marketing, ideally within a scale-up. • Proven competitive intelligence and positioning work that helped win deals. • Experience building battlecards and sales content that teams use. • Ability to translate complex product capabilities into clear customer value stories and compelling narratives. • Experience working cross-functionally with Product, Sales, Customer Success, and Marketing, and influencing stakeholders without direct authority. • Excellent written and verbal communication skills, with a sharp eye for storytelling, structure, and clarity. • Nice to have: audit, finance, or other regulated-industry buyers. What We Offer • Be part of one of the fastest-growing, profitable unicorn scale-ups in the Netherlands with a global impact • Equity (Stock Appreciation Right